Asa Products, Makers of the Award Winning Mobo Cruiser Line, Partners with Virtual Piggy


Asa Products, Makers of the Award Winning Mobo Cruiser Line, Partners with Virtual Piggy

Safe Online Payments Now Available For Active Families

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe online youth purchasing, announced today that it has signed an agreement to integrate its safe youth payment option into leading active lifestyle company Asa Products' e-commerce operations.

Asa Products is best known for their award-winning line of Mobo Cruisers, a collection of luxury three-wheeled cruisers that provides a comfortable, exciting and safe ride. The line is sleek, stylish and low to the ground making it easy to control and maneuver. The collection features various styles for adults, children and now preschoolers including the recently launched Mobo Mini and 2-in-1 Mobo Tot. Mobo Cruisers are available at major retailers such as Target, Toys"R"Us and online through

"Our Mobo lifestyle promotes fun, fitness and safety, so that children and parents can cruise together in style," said Melody Hsieh, CEO and Founder of Asa Products. "Virtual Piggy now gives us the ability to reach our young fans directly and we are excited about this new partnership."

"We are delighted to have Asa Products come on board as a Virtual Piggy merchant," said Dr Jo Webber, CEO and Founder of Virtual Piggy. "Melody Hsieh and her team have created a great series of cruisers for active kids; I expect that we will see the Mobo Cruisers appear on many of our consumers' wishlists."

About Asa Products

Asa Products has been in the active lifestyle products business for more than a decade. Its parent company has been in business for over 40 years. Established as a Minority and Female Owned Business Enterprise in the active lifestyle market, the company under the direction of its founder Melody Hsieh-Hornstra, has leveraged the wisdom and experience gained in its long tradition of success in business to introduce creative, value-added products into the consumer marketplace. Its unique Mobo Cruisers line is the latest example of this innovation. Headquartered in City of Industry, California, ASA Products will continue to innovate through the development and marketing of products that provide long-lasting value to consumers. For more information, visit and

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Virtual Piggy, Inc.
Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Pelullo, 610-825-8805

KEYWORDS: United States North America California


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