Walmart Workers: This Is Why We're Striking And Making Black Friday Threat

Two years ago, William (far left), Greg and Charlene Fletcher were the first three people at their store in Duarte, Calif., to sign up when OUR Walmart, a labor organization created by the United Food and Commercial Workers, came to town. Last week, they were among the dozens of Walmart workers in Southern California to walk off their jobs in the first ever retail worker strike in the chain's 50-year history.

On Tuesday, 88 workers at 28 Walmarts in 12 different cities joined them on strike; and on Wednesday, a couple hundred Walmart associates convened for a demonstration at the chain's headquarters in Bentonville, Ark. Walmart organizers say their goal is to build momentum over the coming weeks for a planned massive walkout on Black Friday -- the biggest shopping day of the year.