Strike Axe, Inc. Appoints New Chief Executive Officer; Strengthens Management Team

Strike Axe, Inc. Appoints New Chief Executive Officer; Strengthens Management Team

Wayne Allyn Root Named Chief Executive Officer and Director

ST. GEORGE, Utah--(BUSINESS WIRE)-- Strike Axe, Inc. (OTCBB: SKAX) today announced it has appointed a seasoned entrepreneurial veteran and nationally recognized media personality and sales/marketing/branding expert to strengthen its management team and add to its leadership as the company continues to gain market traction in the Nutritional Enhancement and Supplements Industry.

"Wayne will play a key role in navigating the current economic conditions as a small business entrepreneur and will help in shaping the direction of Strike Axe," said Shaun Sullivan, President of Strike Axe, Inc.

Wayne Allyn Root has joined in the role of Chief Executive Officer and Director, and reports to the Board of Directors. In this position, he is responsible for corporate vision, national and global branding, strategic partnerships, cultivating key distribution channels, and creating strategies that expand Strike Axe's distribution of nutritional supplements. Root, a national media personality and spokesman for multiple companies, as well as a fitness and vitamin enthusiast, will serve as a spokesman for Strike Axe, as well as create, produce and host online advertising and video campaigns.

Root has over 20 years of national media experience. He is a former anchor, NFL Analyst, and host of five shows for Financial News Network (now known as CNBC). He has created, produced and hosted multiple television shows- including hit shows on Spike TV and Travel Channel. He has created, produced and starred on multiple TV infomercials airing on the largest cable TV networks in America- including Fox Sports Net, Discovery, Superstation WGN, Spike TV, USA TV Network, Comcast Sports, and PAX TV. Those infomercials produced hundreds of thousands of callers. He has directed multi-million dollar marketing, branding, and advertising campaigns on national TV and radio for over 20 years.

Wayne, a former Libertarian Presidential contender and the 2008 Vice Presidential nominee, is today one of the top media personalities in the political world, and as such he has made several thousand TV and radio appearances since 2008. He is a regular guest on hundreds of radio shows annually, and makes frequent appearances on TV networks such as Fox News Channel, Fox Business, CNBC, MSNBC, CNN, Sun News Network (Canadian national TV), and Russia Today TV (24-hour English-language Russian TV Network).

"Wayne is an extremely talented and experienced executive with a proven track record that complements and strengthens our management team," said Sullivan. "As a health and wellness enthusiast he will play a key role in helping us expand globally and promote the value that Nutritional Concepts brings to market."

"Wayne's appointment brings us one step closer to having the management team and the organization in place to ensure the execution of our strategy to become the clear leader in nutritional supplements manufacturing and distribution," Sullivan added.

Root said, "My life has always had 3 components. I'm a Capitalist evangelist and small business advocate in the national media. I'm passionate about entrepreneurship, leadership, and salesmanship. And I'm a strong proponent of exercise, nutritional supplementation, and healthy, holistic living. To maintain my energy for business and my many media appearances, I exercise 2 hours per day, 7 days a week, and take 100 vitamins per day. With Strike Axe, I get to combine all of my passions in one company. I can't wait to spread my gospel about healthy living to the entire world."

About Strike Axe, Inc.

Strike Axe, Inc., through its operating subsidiary Nutritional Concepts, is a leader in the formulation, manufacturing and distribution of nutritional enhancements and supplements. For more information on Nutritional Concepts, visit

Investor Relations:
Strike Axe, Inc.
Shaun Sullivan, 435-680-2971

KEYWORDS: United States North America Utah


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