Regal Entertainment Group Announces Free Ticket Offer for "Won't Back Down"
Regal Crown Club Members Buy One, Get One Free
KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYS: RGC) , a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announces a special buy one, get one free ticket offer for one week to see the film "Won't Back Down." This valuable discount is available exclusively to Regal Crown Club members and will start on Friday, October 12 at hundreds of participating Regal Cinemas, United Artists and Edwards Theatres.
"Regal is offering this incredible value to entice more moviegoers to see a film which resonates with many parents. The storyline shows how each of us can make a difference if we become involved in helping improve the education of our children," stated Ken Thewes, Chief Marketing Officer at Regal Entertainment Group. "Through our industry-leading loyalty program, Regal Crown Club members have the amazing opportunity to receive a free ticket with each one sold for this inspirational film."
Beginning Friday, the buy one, get one free offer is available for each ticket purchased to "Won't Back Down" when bought at the box office by members of the Regal Crown Club. There is no limit on the number of tickets purchased per member and moviegoers can sign-up for free club membership at theatres. Through the industry-leading Regal Crown Club, patrons accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies.
In "Won't Back Down," two headstrong mothers (Maggie Gyllenhaal and Viola Davis) wage a valiant struggle to save their children's troubled inner-city school, but find their forward-thinking efforts hampered at every turn by apathy and systematic bureaucracy. Holly Hunter, Rosie Perez, and Ving Rhames co-star.
About Regal Entertainment Group
Regal Entertainment Group (NYS: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,621 screens in 524 locations in 37 states and the District of Columbia as of September 27, 2012. The Company operates theatres in 43 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company's Web site at www.REGmovies.com.
Vice President of Marketing & Communications
Regal Entertainment Group
KEYWORDS: United States North America Tennessee
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