Coventry Expands Healthways SilverSneakers® Fitness Program to Its Medicare Advantage Beneficiaries

Coventry Expands Healthways SilverSneakers®Fitness Program to Its Medicare Advantage Beneficiaries in 13 States

Free Fitness Programs at Thousands of Locations Help Medicare Beneficiaries Improve Their Overall Health and Well Being

BETHESDA, Md. & NASHVILLE, Tenn.--(BUSINESS WIRE)-- Coventry Health Care, Inc. (NYS: CVH) and Healthways (NAS: HWAY) today announced an agreement to offer the award-winning SilverSneakers® Fitness Program to Coventry's eligible Medicare Advantage beneficiaries in 13 states. This three-year agreement, effective January 1, 2013, makes SilverSneakers available to beneficiaries in Arkansas, Florida, Georgia, Illinois, Kansas, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, Texas, Utah and Wyoming.

For those plans with Silver Sneakers benefits, Coventry's Medicare Advantage beneficiaries will have full access, at no cost to them, to SilverSneakers programs and locations across the country. SilverSneakers is the nation's leading exercise program designed to keep older adults active and healthy.

Coventry has offered fitness programs to its Medicare Advantage beneficiaries since 2009 to help them achieve a healthier lifestyle. Coventry and Healthways began their partnership in 2012 by offering SilverSneakers to eligible Coventry beneficiaries in Florida. In the first seven months of the program's availability, Coventry beneficiaries made more than 37,000 visits to SilverSneakers locations.

"Coventry believes strongly in helping people get well and stay well for a better quality of life," said Nancy Cocozza, Senior Vice President, Medicare, at Coventry Health Care. "The SilverSneakers model focuses heavily on reaching out to older adults to encourage them to become more active, healthy and fit. We have seen a high level of engagement and excitement from beneficiaries in Florida through this program, and we are pleased to offer SilverSneakers to thousands more nationwide."

Fitness and Flexibility - Without Cost to Beneficiaries

Beneficiaries who participate in SilverSneakers have free access to more than 15,000 locations in the Healthways fitness center network nationwide, making it easier to take classes and participate in programs close to home or on the road. Staff members are on site at locations to

help beneficiaries meet their personal wellness goals. Many locations offer amenities, such as exercise equipment, pools, saunas, fitness classes and other activities.

Beneficiaries who cannot get to a fitness location can participate in SilverSneakers Steps®, a personalized fitness program that offers kits for general fitness, strength, walking or yoga. Kits are mailed to beneficiaries, and include DVDs and other exercise tools that can be used at home or on the go.

The SilverSneakers online community offers a secure environment that allows beneficiaries to create exercise and nutrition plans, track fitness progress, find health articles and recipes and gain additional support and encouragement.

To learn more, or to enroll in a Coventry Medicare Advantage program, please visit

The SilverSneakers Philosophy

Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower health care costs. Physical activity can reduce the risk of certain chronic diseases, may relieve symptoms of depression, helps to maintain independent living, and enhances overall quality of life. Strength training is recommended as part of a comprehensive physical activity program among older adults and may help to improve balance and decrease risk of falls.1 SilverSneakers engages participants in active behavior change through access to a variety of physical activity venues and senior-specific programming that incorporates physical fitness and social experiences.

"Coventry Health Care is committed to offering solutions that help their beneficiaries enjoy optimal health. By significantly expanding access to the SilverSneakers Fitness Program, Coventry is confirming that this commitment includes enhancement of the health and well-being of their Medicare Advantage beneficiaries," said Ben R. Leedle, Jr., Healthways president and chief executive officer. "Many more Coventry beneficiaries will now be able to enjoy this time-tested, proven program that provides a unique combination of exercise and social support."

The SilverSneakers Fitness Program was founded in 1993 and serves more than 9 million eligible members.

About Coventry Health Care

Coventry Health Care ( is a diversified national managed health care company based in Bethesda, Maryland, dedicated to delivering high-quality health care solutions at an affordable price. Coventry provides a full portfolio of risk and fee-based products including Medicare and Medicaid programs, group and individual health insurance, workers' compensation solutions, and network rental services. With a presence in every state in the nation, Coventry's products currently serve approximately 5 million individuals, helping them receive great value for their health care investment.

Coventry Health Care is a Coordinated Care plan with a Medicare contract. The benefit information provided is a brief summary, not a complete description of benefits. For more information contact the plan. Limitations, copayments, and restrictions may apply. Benefits, premium and/or co-payments/co-insurance may change on January 1 of each year.

About Healthways

Healthways (NAS: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at or

1 Federal Interagency Forum on Aging-Related Statistics. Older Americans 2012: Key Indicators of Well-Being. Washington, DC: U.S. Government Printing Office. June 2012.

Photos/Multimedia Gallery Available:〈=en

Chip Wochomurka, 615-614-4493
Coventry Health Care
Kristine Grow, 301-581-5729

KEYWORDS: United States North America Maryland Tennessee


The article Coventry Expands Healthways SilverSneakers® Fitness Program to Its Medicare Advantage Beneficiaries in 13 States originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.