Bloomberg TV Covers Solar3D Prototype Demonstration

Bloomberg TV Covers Solar3D Prototype Demonstration

Leading financial news network features company's breakthrough 3D light trapping solar cell

SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Solar3D, Inc. (OTC: SLTD), the developer of a breakthrough 3-dimensional solar cell technology to maximize the conversion of sunlight into electricity, was featured in a video segment by Bloomberg TV as a result of the successful completion of a working prototype of its high efficiency silicon solar cell.

"It is gratifying to know that the potential impact of our breakthrough is being recognized by the national media," said Jim Nelson, CEO of Solar3D. "It represents a certain evidence that we are on the right track in the development of a commercial product."

The Bloomberg video can be found at the following link:

Solar3D announced earlier this month that it had completed a working, proof-of-concept prototype and that the preliminary performance characteristics exceeded management expectations.

"We were thrilled to see our Solar3D Cell outperform a basic solar cell by producing 250% of the power of the basic cell," continued Nelson. "Its two key powerful breakthrough features make that possible. First, it is substantially more efficient in producing more power due to its nanoscale 3D light trapping features. Second, a wide-angle light collection feature on the cell surface allows our 3D Solar Cell to collect light at more times throughout the day, month and year, an attribute unique in the solar industry. We believe that conventional solar cell technology, based on a 2D design, has reached its limits and a major breakthrough is required to lower the cost of solar energy. We believe that breakthrough is in 3D light trapping and conversion, and our prototype has successfully demonstrated this possibility."

Mr. Nelson concluded, "Our total focus now turns toward bringing this breakthrough technology to market. Our next major step will be to produce a manufacturing prototype, which is required to undertake a pilot production run in early 2013. The pilot run will prove our 3D Solar Cell's performance characteristics in a production environment and lead us to a manufacturing partner and entry into the marketplace by the end of 2013."

About Solar3D, Inc.

Solar3D, Inc. is developing a breakthrough 3-dimensional solar cell technology to maximize the conversion of sunlight into electricity. Up to 30% of incident sunlight is currently reflected off the surface of conventional solar cells, and more is lost inside the solar cell materials. Inspired by light management techniques used in fiber optic devices, our innovative solar cell technology utilizes a 3-dimensional design to trap sunlight inside micro-photovoltaic structures where photons bounce around until they are converted into electrons. An innovative wide-angle light collection feature on the cell surface allows for the collection of sunlight over a range of angles during the day. This next generation solar cell will be dramatically more efficient, resulting in a lower cost per watt that will make solar power affordable for the world. To learn more about Solar3D, please visit our website at

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Solar3D, Inc.
Diane Lefrandt, 801-350-9412

KEYWORDS: United States North America California


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