AL International (JCOF) Announces 'Healthy Body Challenge' to Complement its '90 For Life' Campaign

AL International (JCOF) Announces 'Healthy Body Challenge' to Complement its '90 For Life' Campaign

SAN DIEGO--(BUSINESS WIRE)-- AL International (Pink Sheets: JCOF) (, a global direct marketer of lifestyle and nutritional products and gourmet fortified coffee, announced its new 'Healthy Body Challenge' to complement its successful '90 For Life' Campaign, which was launched in November 2011.

The '90 For Life' Campaign promotes the Company's philosophy that all individuals need at least 90 essential nutrients for good health. All of these nutrients are included in the Company's Healthy Start Pak™ that includes Beyond Tangy Tangerine® (a multivitamin/mineral/amino acid supplement), EFA Plus™ (an essential fatty acid supplement), and Osteo-fx Plus™ (a bone and joint health supplement).

The 'Healthy Body Challenge' is designed as a method for current and new Independent Marketing Directors to introduce the company's best-selling flagship, Healthy Start Pak, to new customers. The 'Healthy Body Challenge' is a program by which a participating Independent Marketing Director can receive their monthly 'Healthy Start Pak' by referring three new customers or Independent Marketing Directors who each purchase a 'Healthy Start Pak.'

William Andreoli, Youngevity's President, said, "We believe the new 'Healthy Body Challenge' will build upon the success of our '90 For Life' Campaign, and provide a viable incentive for our Independent Marketing Directors to share our message of wellness and drive sales. We want to reward them for their efforts in helping us reach as many people as possible with our core products."

Steve Wallach, Youngevity's CEO, added, "It's no coincidence that we've unleashed this promotion at one of the busiest times of the year to further capitalize on the tremendous success of the '90 For Life' campaign, which we launched nearly a year ago. We see this as the perfect springboard to further increase our overall sales moving through Q4 and into 2013."

About Youngevity® Essential Life Sciences

Youngevity Essential Life Sciences (, headquartered in San Diego, CA, is a nutrition and lifestyle-related services company dedicated to promoting vibrant health and flourishing economics. Founded in 1997 by Drs. Joel Wallach, DVM, ND, and Ma Lan, MD, as AL Global, Inc., the company adopted the name Youngevity in 2006. Youngevity is the only network marketing company to have a qualified FDA Health Claim. Dr. Wallach's work has been published in more than 70 peer-reviewed and referenced scientific journals and books. Youngevity is a wholly owned subsidiary of AL International, Inc.

About CLR Roasters

CLR Roasters ( was established in 2001 and is a wholly owned a subsidiary of AL International, Inc. CLR Roasters produces coffees under its own Café La Rica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

About AL International

AL International, Inc. (Pink Sheets: JCOF) ( is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The company also is a vertically integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity® Essential Life Sciences ( and Javalution Coffee Company in the summer of 2011.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition and the continued growth of our distributor base. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

AL International Investor Relations
Dave Briskie, 619-934-3980 x6501

KEYWORDS: United States North America California


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