Regions Bank Launches Regions Auto Center and Auto Buying Service Powered by TrueCar


Regions Bank Launches Regions Auto Center and Auto Buying Service Powered by TrueCar

Complimentary service saves consumers time and money with hassle-free, one stop shopping for all of their auto needs

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Regions Bank customers can now research, shop for, finance, and insure a new or used vehicle through the Regions Auto Center housed on the company's web site at

Using the online vehicle information service powered by TrueCar, Inc., an automotive pricing and analysis company that creates a better buying experience for consumers and dealers, consumers can compare pricing information on thousands of new and used vehicles, view prices other buyers paid for the same vehicle, and receive pricing information on the vehicle from one or more of the Program's Certified Dealers.

"We know that buying a vehicle is one of our customers' single largest financial decisions and providing the Regions Auto Center on is another way we are helping our customers save time and money," said Tom Lazenby, senior vice president and head of Regions Dealer Financial Services. "The Regions Auto Center allows customers in the 16 states we serve to research, shop for, finance, and insure their vehicle all in one place; and, through our partnership with TrueCar, we are able to offer a hassle-free buying experience and detailed pricing information for both new and used car purchases."

The Regions Auto Center is available to both Regions customers and non-customers free of charge. In addition to researching and shopping for a vehicle, the Regions Auto Center gives consumers the option to estimate the value of a trade-in vehicle, request financing for their vehicle purchases, obtain insurance quotes from multiple carriers through Regions Insurance, and purchase a vehicle protection plan, all in one place.

"Regions Bank is one of the largest providers of consumer banking in the nation, and we're thrilled to help expand what they already offer to their customers," said Bernie Brenner, Executive Vice President, Business Development for TrueCar. "We look forward to helping them enjoy a hassle-free car buying experience through the Regions Auto Center."

More information about the Regions Auto Center is available at

About Regions Financial Corporation
Regions Financial Corporation, with $122 billion in assets, is a member of the S&P 500 Index and is one of the nation's largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and 2,100 ATMs. Additional information about Regions and its full line of products and services can be found at

About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive pricing information and analysis company that creates a better buying experience for dealers and consumers. As an online publisher of unbiased new and used car transaction data, provides price reports that empower dealers and consumers to agree on the parameters of a fair deal by supplying a transparent, simple understanding of what others recently paid for identically-equipped new cars in their geographic area. TrueCar also owns ALG, the benchmark for vehicle value information to the automotive industry that has been forecasting residual values for nearly 50 years in both the U.S. and Canadian markets.

TrueCar is a data-driven company that sources and compiles car-buying information unlike anybody in the industry. This is why, since its founding in 2005, TrueCar dealer partners have sold over 600,000 vehicles across the country. Its national network of more than 4,700 Certified Dealers is committed to provide no-hassle pricing for some of the country's largest membership and service organizations, including American Express, AAA, USAA and Consumer Reports that collectively represent more than one million monthly in-market customers.

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551

KEYWORDS: United States North America Alabama


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