AOL Unveils an All New


AOL Unveils an All New

Features New Multi-Device Experience and Robust Library of Free Online Games

Reinvestment Shows AOL's Commitment to Leading the Gaming Market

NEW YORK--(BUSINESS WIRE)--, a division of AOL Inc., today launched a brand new cross-platform gaming experience. With more than 5,000 free online games, a large library of mobile games, plus new engagement and personalization features, is set to be the destination for gaming. This investment in the gaming market demonstrates AOL's commitment to providing its consumers with premium experiences. The announcement was made at GDC Online in Austin, TX.

"AOL users have always been passionate about gaming and we're excited to give them an industry-leading experience that operates fluidly across all devices," said John Fox, General Manager, "We're focused on creating an experience that allows users to discover, play and share games."

The new consumer experience boasts an endless list of games to choose from, full-screen gameplay, and the ability to jump into a game with a single click. It allows each player to find his or her favorite games by bringing them front and center, highlighting a new game each day and suggesting related games. players will also have easy access to gaming history, badges, points and rankings via the new Social Bar, which is seamlessly integrated into the experience.

Phase 1 feature highlights:

  • Cross-device functionality: Built on new technologies like HTML5, users will have a consistent and familiar gaming experience whether from a computer, a tablet, or a smartphone. As mobile gaming traffic is expected to grow 65% year-over-year through 2016*, the platform has been designed with a mobile-first mentality.

  • Robust library of games: Through key partnerships with top game developers and distributors, including Arkadium, Big Fish Games, GameHouse, Iplay, Masque Publishing, Mochi Media, and Tylted, offers players a robust library that includes over 5,000 free online games.

  • Search and discoverability: allows players to find their favorite games, regardless of device. The site also contains personalization features that allow players to easily discover and enjoy new games.

"This is just the start," said Fox. "We have an exciting roadmap of new features and enhancements which will roll out over the coming months—including additional personalization and social features, opportunities for independent developers to work closely with us and many more games our users will love."

For more information go to, or stop by booth #318 at GDC Online in Austin, TX, October 9-10, 2012 to meet the team.

*Jefferies Equity Research Technology: Internet Report, September 2012

About powers gaming across the Web. We allow millions of users to discover, play and share games across the globe and are a distribution and monetization platform for game developers, publishers and advertisers. is a division of AOL Inc.

About AOL

AOL Inc. (NYS: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

AOL Inc.
Mandy Albers, 212-652-6394

KEYWORDS: United States North America New York Texas


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