Accenture Strengthens Digital Marketing Capabilities With Acquisition of avVenta Worldwide
Accenture Strengthens Digital Marketing Capabilities With Acquisition of avVenta Worldwide
NEW YORK--(BUSINESS WIRE)-- Accenture (NYS: ACN) has acquired avVenta Worldwide, a provider of digital production services to leading brands and agencies across multiple industries. The acquisition, which closed today, strengthens the broad range of marketing services Accenture provides to chief marketing officers (CMOs) - from the development of marketing strategy to the management of marketing systems and campaigns. Terms of the transaction were not disclosed.
The combination of avVenta's digital production capabilities with the services that Accenture offers to the CMO through Accenture Interactive, will enable clients to manage content from its initial creation through to distribution. By leveraging avVenta's delivery center in San Jose, Costa Rica, clients will be able to do this quickly and cost effectively.
"For today's CMO, it's all about greater speed to market, responsiveness and relevancy," said Brian Whipple, global managing director of Accenture Interactive. "The combination of avVenta's innovative digital production and design processes with Accenture Interactive's marketing operations, technology and analytics services, will help CMOs achieve greater return on their marketing investments."
The acquisition adds avVenta's digital production support capabilities to the full range of Accenture Interactive's marketing service offerings, assets and capabilities, including marketing strategy, marketing planning and analytics, customer experience management, technology platform and marketing operational services and new product design and launch services.
Jay Noce, chief executive officer of avVenta, said: "This acquisition brings together a powerful combination of marketing services with avVenta's near shore digital production operation and Accenture's global delivery capabilities. This will streamline the creative and production process for CMOs building comprehensive marketing campaigns. Our capabilities and delivery model are complementary to Accenture Interactive's suite of business services, and will aim to be a great asset in serving the end-to-end needs of complex marketing organizations."
avVenta provides interactive marketing production services to more than 130 Fortune 500 companies in industries such as pharmaceutical, financial services, consumer packaged goods, retail, energy, technology and travel. With more than 600 employees, avVenta has headquarters in New York, a digital production fulfillment center in San Jose, Costa Rica, and an office in Charleston, S.C.
Accenture is a global management consulting, technology services and outsourcing company, with 257,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.
About avVenta Worldwide
Founded in 2005, avVenta Worldwide is a privately held, digital marketing production partner, headquartered in New York City with an office in Charleston, S.C. and a "center of excellence" in San Jose, Costa Rica. The company specializes in Digital Production, Marketing Operations and Platform Support for over 130 of the world's leading brands. Today, avVenta provides services to a host of Fortune 500 clients, including the top pharmaceutical companies, major technology leaders, and leading travel brands. For more information, please visit www.avventa.com.
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These include, without limitation, risks that: the transaction might not achieve the anticipated benefits for the company; the company's results of operations could be adversely affected by volatile, negative or uncertain economic conditions and the effects of these conditions on the company's clients' businesses and levels of business activity; the company's business depends on generating and maintaining ongoing, profitable client demand for the company's services and solutions, and a significant reduction in such demand could materially affect the company's results of operations; if the company is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company's business, the utilization rate of the company's professionals and the company's results of operations may be materially adversely affected; the consulting and outsourcing markets are highly competitive, and the company might not be able to compete effectively; the company's results of operations (including its net revenues and operating income) and the value of balance-sheet items originally denominated in other currencies could be materially adversely affected by unfavorable fluctuations in foreign currency exchange rates or changes to existing currencies; the company could have liability or the company's reputation could be damaged if the company fails to protect client and company data or information systems as obligated by law or contract or if the company's information systems are breached; the company's Global Delivery Network is increasingly concentrated in India and the Philippines, which may expose it to operational risks; as a result of the company's geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; the company's results of operations could materially suffer if the company is not able to obtain sufficient pricing to enable it to meet its profitability expectations; if the company's pricing estimates do not accurately anticipate the cost, risk and complexity of the company performing its work or third parties upon which it relies do not meet their commitments, then the company's contracts could have delivery inefficiencies and be unprofitable; the company's work with government clients exposes the company to additional risks inherent in the government contracting environment, including risks related to governmental budget and debt constraints; the company's business could be materially adversely affected if it incurs legal liability in connection with providing its services and solutions; the company's results of operations and ability to grow could be materially negatively affected if the company cannot adapt and expand its services and solutions in response to ongoing changes in technology and offerings by new entrants; outsourcing services subject the company to different operational risks than its consulting and systems integration services; the company's services or solutions could infringe upon the intellectual property rights of others or the company might lose its ability to utilize the intellectual property of others; the company has only a limited ability to protect its intellectual property rights, which are important to the company's success; the company's ability to attract and retain business and employees may depend on its reputation in the marketplace; the company's alliance relationships may not be successful or may change, which could adversely affect the company's results of operations; the company might not successfully manage the operational and other risks associated with acquiring or integrating businesses or entering into joint ventures; the company's profitability could suffer if its cost-management strategies are unsuccessful, and the company may not be able to improve its profitability through improvements to cost-management to the degree it has done in the past; many of the company's contracts include performance payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company's revenues and impact its margins; changes in the company's level of taxes, and audits, investigations and tax proceedings, or changes in the company's treatment as an Irish company, could have a material adverse effect on the company's results of operations and financial condition; if the company is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; if the company is unable to collect its receivables or unbilled services, the company's results of operations, financial condition and cash flows could be adversely affected; the company's share price and results of operations could fluctuate and be difficult to predict; the company's results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; the company may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the "Risk Factors" heading in Accenture plc's most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture's expectations.
Cam Granstra, + 312-693-5992
KEYWORDS: United States North America Central America Costa Rica New York
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