Walgreens to Launch "The Taylor Swift Store at Walgreens" Offering Line of Taylor Swift Branded Merchandise
DEERFIELD, Ill.--(BUSINESS WIRE)-- Beginning today, Walgreens (NYS: WAG) (NAS: WAG) will launch the "Taylor Swift Store at Walgreens," offering a wide array of products from six time Grammy winner Taylor Swift's branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.
Taylor Swift journal cover available at Walgreens and select Duane Reade stores nationwide. (Photo: Business Wire)
The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift branded merchandise will incorporate artwork from her soon to be released album, "Red." Additionally, fans can be among the first to purchase the highly-anticipated new CD at any 24-hour Walgreens or select Duane Reade locations beginning at 12:01 a.m. on Oct. 22.
"Our relationship with Taylor provides customers with convenient access to her broad range of merchandise enabling them to show their support for her," said Joe Magnacca, president of daily living products and solutions for Walgreens. "This unique offering is another way we are delivering on our mission to make health and happiness simpler, easier and within reach for everyone on a daily basis."
"I look forward to sharing my music and merchandise with my fans, and making it easier for them to pick up their favorite items when visiting Walgreens or Duane Reade stores," said Taylor Swift.
The Taylor Swift merchandise includes t-shirts, bracelets, backpacks, tour books, posters, journals, notebooks, calendars, and iPhone and iPad accessories among other items. Select merchandise will also be available through Walgreens.com and the Walgreens mobile app. Customers can also benefit from a limited time (Oct. 22-24) QuickPrints promotion, which provides a 50 percent discount on photo printing purchases when using the code SWIFTPRINT at check out.
As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 7,944 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50434090〈=en
KEYWORDS: United States North America Illinois
The article Walgreens to Launch "The Taylor Swift Store at Walgreens" Offering Line of Taylor Swift Branded Merchandise originally appeared on Fool.com.
Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.