Virtual Piggy Integrates with Demandware

Virtual Piggy Integrates with Demandware

Virtual Piggy now available to over 150,000 merchants

HERMOSA BEACH, Calif.--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has integrated its innovative safe online youth payments solution into Demandware's digital commerce platform.

The Demandware initiative follows Virtual Piggy's earlier integration into eBay's Magento platform and the osCommerce platform, and continues the company's strategy to expand the merchant base available on the Virtual Piggy service.

"A significant number of merchants who want to use the Virtual Piggy service are using the Demandware ecommerce platform and hence it became a priority for us to integrate these two systems," said Dr. Jo Webber, CEO of Virtual Piggy. "By integrating into the major ecommerce platforms we have made Virtual Piggy readily available to over 150,000 merchants around the world."

Demandware provides digital commerce for over 100 retailers and 400 live sites, including Burton, Crocs, Columbia, L'Oreal, Barneys New York, Fila, Puma and Teva. With Virtual Piggy integrated into the platform, all Demandware retailers will have the ability to seamlessly integrate Virtual Piggy into their online stores.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Pelullo, ICM, 610-825-8805

KEYWORDS: United States North America California


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