The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.
There's so much focus on high-yield stocks, but that's not where the big returns have come from. No, the big returns have come from the dividend sweet spot. Looking at the returns of the stocks in the S&P 500, the stocks with dividend yields between 1.5% and 2.4% have delivered the highest returns. The dividend sweet spot is the best combination of income and capital appreciation. Some examples include: Home Depot, up 44% year-to-date, with a 1.9% yield; Wal-Mart, up 24%, with a 2.2% yield; and Coca-Cola Enterprises, up 23%, with a 2.0% yield. The companies in the dividend sweet spot that John and David find most attractive today are Target and Qualcomm. Both companies have a considerable amount of growth ahead of them, so capital will flow to investments in that growth, as well as back to shareholders in the form of increasing dividends.
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The article The Dividend Sweet Spot originally appeared on Fool.com.
David Meier has no positions in the stocks mentioned above. John Reeves has no positions in the stocks mentioned above. The Motley Fool owns shares of Qualcomm. Motley Fool newsletter services recommend The Home Depot. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.