Should You Care About A Prospective Employer's 'Brand'?

job seeker company brand research
job seeker company brand research

By Mary Lorenz

Employers might not worry much about what job seekers think about the company brand, but perhaps they should. Job seekers do care about brands, and they aren't keeping their opinions to themselves.

A new survey by CareerBuilder and Inavero highlights the role a company's employment brand plays in its ability to attract and engage potential employees.