The Hartford Gets 'Social' To Help Gen Y Maximize Benefits, Take Control Of Career

The Hartford Gets 'Social' To Help Gen Y Maximize Benefits, Take Control Of Career

Educational campaign featuring Gen Y author Lindsey Pollak kicks off during enrollment season to address insurance misconceptions

HARTFORD, Conn.--(BUSINESS WIRE)-- More than half of Gen Y workers (ages 18-31) vastly overestimate the average cost of disability insurance purchased at work, and only one in three completely understand life insurance, according to new research by The Hartford.

Lindsey Pollak, spokesperson for The Hartford's My Tomorrow Campaign (Photo: Business Wire)
Lindsey Pollak, spokesperson for The Hartford's My Tomorrow Campaign (Photo: Business Wire)

Lindsey Pollak, spokesperson for The Hartford's My Tomorrow Campaign (Photo: Business Wire)

The Hartford today launched a national educational campaign featuring Gen Y author Lindsey Pollak to address misconceptions and raise awareness about disability and life insurance.

"Our research showed many young workers don't realize it can be easy and affordable to protect their income with insurance they get at work," said Mike Fish, vice president of voluntary benefits with The Hartford. "We have partnered with Lindsey to inform Gen Y'ers on how benefits can help them stay on track to reach their personal and professional goals."

The Hartford Benefits For Tomorrow Study found less than half of Gen Y workers, also known as Millennials, have signed up for disability insurance. Yet, approximately 90 percent of Millennials said in the survey that they would have to change their lifestyle if they lost income for three to six months.

"There's a tremendous opportunity to help this country's 72.2 million Millennials understand the importance of investing today for their tomorrow," said Pollak. "Together with The Hartford, I hope to help Millennials plan ahead."

As part of The Hartford's My Tomorrow campaign, Pollak will share tips on navigating the "real world." At events and a new website (, she'll cover finding and choosing the best job for you, making the right financial decisions for your life, and making the most out of your pay.

Pollak wants to hear what Millennials think about the future. They are invited to visit the website to share what they think about tomorrow.

"Millennials aren't the only ones facing new benefit choices. More and more employees are being asked to help pay for their benefits. That means at this year's benefits enrollment, many employees will face more choices than ever before," Fish said. "We designed our awareness campaign with Lindsey and enhanced our online educational platform to help employees be better informed about their benefit selections."


The Hartford Benefits For Tomorrow Study was developed by The Hartford and fielded via online survey by BuzzBack in March 2012. The nationally representative sample consisted of 1,000 full-time U.S. workers, aged 18-64. The margin of error is +/- 3.1 percent for the national sample.

About Lindsey Pollak

Pollak is a best-selling author, keynote speaker and recognized consultant on next generation career and workplace trends. She has more than a decade of experience advising both young professionals and organizations on the changing world of work and is the author of "Getting from College to Career: Your Essential Guide to Succeeding in the Real World." Pollak's advice and opinions have appeared in such media outlets as The New York Times, The Wall Street Journal, Glamour, CNN, NPR, and NBC Nightly News with Brian Williams. She appears on several "Best People to Follow on Twitter" lists, including Mashable's list of career experts to follow on Twitter and Marie Claire's 100 Twitters Every Woman Should Follow. Forbes recently named her website as one of the "Top 75 Websites for Your Career."

About The Hartford

The Hartford Financial Services Group Inc. (NYS: HIG) is a leading provider of insurance and wealth management services for millions of consumers and businesses worldwide. The Hartford is consistently recognized for its superior service, its sustainability efforts and as one of the world's most ethical companies. More information on the company and its financial performance is available at Join us on Facebook at Follow us on Twitter at

The Hartford® is The Hartford Financial Services Group, Inc. and its subsidiaries, including issuing companies Hartford Life Insurance Company and Hartford Life and Accident Insurance Company. Policies sold in New York are underwritten by Hartford Life Insurance Company. The headquarters of both companies is Simsbury, Conn.


Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2011 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

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The Hartford Financial Services Group Inc.
Kelly J. Carter, 860-843-9420
Michelle Loxton, 860-547-7413

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