GreeneStone Supports the Cause of Mental Health with Charitable Foundation


GreeneStone Supports the Cause of Mental Health with Charitable Foundation

TORONTO--(BUSINESS WIRE)-- GreeneStone Healthcare Corporation (OTCBB/QB: GRST) ("GreeneStone" or "the Company") is joining a growing chorus of companies that have taken up the cause of mental with the announcement that it will establish a charitable foundation for the support of those with mental health issues and more particularly with substance abuse problems. Often invisible, mental illness is one of the most pervasive health issues in the country with far-reaching consequences for every person. One in five people will experience a form of mental illness at some point and most will be reluctant to talk to a co-worker, friend or family member about their struggle, let alone seek treatment. The list of companies that are building awareness and raising funds to support mental health continues to grow and includes major corporations, such as Bell Canada.

"Since 2006, we have seen a major drive in Canada to raise awareness of mental health concerns. Mental issues have been stigmatized for too long, and the kinds of campaigns that are being created, such as Bell's "Let's Talk" campaign, are bringing this issue into the light of day. We want our foundation to move beyond education and provide practical support for those that suffer," commented Shawn Leon, CEO of GreeneStone Healthcare Corp.

GreeneStone is a new company in the behavioral treatment sector in Canada, an industry that has been well developed in the US but remains in its early evolutionary stages in Canada. With increased interest from private equity acquirers in recent history, the behavioral treatment sector has moved away from the periphery. Acquirers like Bain Capital and Elements Behavioral have clearly demonstrated the attractiveness of companies that can execute on the operational side in this underserviced market.

In 2010, Bell announced the launch of an unprecedented multi-year charitable program dedicated to the promotion and support of mental health. Over the next several years, this multi-million dollar initiative will support a wide range of programs that will enhance awareness, understanding and treatment of mental illness and promote access to care and research across the country.

Other companies with prominent contributions to the mental health cause include the following:

Intervention Canada (Shaw Media - Slice Network) - Intervention Canada profiles individuals who suffer from drug dependencies or other compulsive behaviours and the resulting personal crisis that has arisen from it. The Canadian series comes after the multiple Emmy-nominated U.S. series broke ground with its shocking look at the problem of addiction. The show brings to light many mental health issues that have for too long gone unnoticed by the public eye.

"Transforming Lives" (Center for Addiction and Mental Health) - "Transforming Lives" is an awareness campaign that focuses on personal stories of Ontarians' experiences with addiction and mental illness. Both celebrities and non-celebrities have profiled their struggles overcoming addictions and mental illness. Every two years, the Centre for Addiction and Mental Health (CAMH) Foundation honours extraordinary people who have overcome or are overcoming the challenges of living with mental illness and/or addiction and now serve as models of hope and inspiration to others.

The Canada Post Foundation for Mental Health (Canada Post): The Canada Post Foundation for Mental Health raises awareness about mental illness and helps front-line, grassroots organizations. Since its formation in October 2007, the foundation has delivered more than $4.6 million in grants to almost 100 organizations in Canada.

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About GreeneStone Healthcare Corporation

GreeneStone Healthcare Corp. (OTCBB: GRST) is a provider of mental health services, specializing in the areas of addiction treatment, eating disorders, nutrition and weight loss, and executive healthcare. GreeneStone is among the many nascent healthcare companies re-defining the healthcare space for the modern economy, which include Roche Holding Ltd. (OTCQB: RHHBY), Sarepta Therapeutics Inc. (NAS: SRPT) , Nektar Therapeutics (NAS: NKTR) , Celldex Therapeutics, Inc. (NAS: CLDX) , Achillion Pharmaceuticals, Inc. (NAS: ACHN) , Zogenix, Inc. (NAS: ZGNX) . The company operates medical and healthcare clinics in Ontario, Canada, serving a North American and international clientele. GreeneStone's clinics meet several ends: (1) GreeneStone adds overflow capacity to an increasingly stretched public healthcare system in Canada, (2) GreeneStone mental health clinics provide private alternatives to publicly available but highly underserviced healthcare subsectors, and (3) GreeneStone meets newly developing healthcare needs undisturbed by the public/private market, such as eating disorders. The company is headquartered in Toronto, Canada.

Notice Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 (the "Securities Act") and Section 21E of the Securities Exchange Act of 1934 (the "Exchange Act"). To the extent that any statements made in this press release contain information that is not historical, these statements are essentially forward-looking. Forward-looking statements can be identified by the use of words such as "expect," "plan," "will," "may," "anticipate," "believe," "should," "intend," "estimate," and variations of such words. Forward-looking statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, those risks and uncertainties contained in this press release and those identified in the periodic reports that the company files with the Securities and Exchange Commission (the "SEC") pursuant to the Exchange Act.

Investor information and email sign-up:

GreeneStone Healthcare Corporation
Shawn Leon, 416-222-5501

KEYWORDS: United States North America Canada New York


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