Dell Helps Western Express Improve Sales Visibility and Customer Service with and Del


Dell Helps Western Express Improve Sales Visibility and Customer Service with and Dell Boomi

  • Asset-based truckload carrier Western Express chooses Dell to deliver an integrated cloud-based sales application to streamline sales for improved customer service

  • Real-time data integration between software applications enables greater visibility into customer needs and better alignment across business operations

  • Western Express results reflect Dell's strategy to deliver cloud software solutions that help mid-market companies grow revenues and reduce costs

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ROUND ROCK, Texas--(BUSINESS WIRE)-- Dell Cloud Business Applications today announced that asset-based truckload carrier Western Express, Inc. has selected Dell to deliver an integrated cloud CRM solution with and application integration with Dell Boomi. Western Express' solution improves visibility into customer needs and better aligns sales and operations.

Western Express is an asset-based truckload carrier headquartered in Nashville, Tennessee with over 2,400 trucks and operations located throughout the country. Operating in a highly competitive industry with intense profit margin pressure, aligning sales and operations to deliver superior customer service is critical. Western Express chose Dell to deliver an integrated cloud-based CRM solution using Dell Boomi to integrate to the company's existing AS400-based system. The new solution will improve alignment between sales and operations deliver improved customer service.

The trucking industry is a highly-competitive market that has undergone tremendous consolidation, resulting in the need to deliver superior service and value. To grow market share, companies need to do more with their customer information to stay ahead of the curve and provide the best solutions and services.

"If we know more about our customers, we can service them better and offer the best experience for their needs. CRM software like along with Dell Boomi helps make Western Express more efficient and allows us to operate smarter and retain customers," said Crissy Welhoelter, general manager and vice president of sales, flatbed division, Western Express. "Dell Cloud Business Applications has enabled us to streamline our information flow between drivers, salespeople and our head office operations. This dynamic, real-time information relationship creates a more effective sales process, and ultimately, offers the ability to deliver more value to our customers. Working with Dell services to accelerate our implementation and provide a single, trusted partner for support gives us the rapid time to value we need in our industry."

"Delivering software solutions that enable mid market companies to compete effectively and reduce operating costs is key to Dell's strategy," said Paulette Altmaier, vice president and general manager, Dell Cloud Business Applications. "Dell Cloud Business Applications offers Western Express the ability to better meet their customer needs and compete effectively in the market."

About Dell Cloud Business Applications

Dell Cloud Business Applications offers a portfolio of trusted SaaS applications and services that enable businesses to grow revenues and reduce costs. The Dell Cloud Business Application portfolio is uniquely packaged to meet the needs of growing companies, delivering CRM, Dell Boomi cloud integration, Pardot Marketing automation and turnkey Dell services, and support. For more information, visit

About Dell Software

Dell Inc. (NAS: DELL) listens to customers and delivers innovative technology and services that give them power to do more. Dell Software helps customers of every size take advantage of new technologies and address organizational challenges to grow their businesses and remain competitive. For more than a decade, Dell has been making strategic software acquisitions and partnering in the industry to support and enable the hardware and services solutions it provides to customers. In 2012, Dell formed a dedicated software division to extend its capabilities in software IP and total solutions offerings. Dell security, systems management, business intelligence and application software draw on the strength of Dell's distribution capabilities and reputation to help clients in every industry achieve better business outcomes. For more information, visit

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

Media Contacts:
Dell Inc.
Leigh Ann Schmidt, 512-728-4349
WPP Team Dell
Chris Lane, 415-268-1618
Analyst Relations Contact:
Dell Inc.
Gwen Palmer, 512-723-4436

KEYWORDS: United States North America Tennessee Texas


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