WMS Launches Play4Fun Network™ Platform with Iowa's Meskwaki Casino and Announces Agreements to Prov

WMS Launches Play4FunNetwork™ Platform with Iowa's Meskwaki Casino and Announces Agreements to Provide Platform to Two Additional Casinos

- WMS' First-of-its-Kind White-Label Play4Fun Network Platform Supports Casino Operators in Building Their Online Player Community Today While

Providing Foundation for Additional Play Options in the Future -

WAUKEGAN, Ill.--(BUSINESS WIRE)-- WMS Industries Inc. (NYS: WMS) announced today that its subsidiary, Williams Interactive LLC, recently launched a first-of-its-kind, white-labeled B2B suite of interactive products and services through the Williams Interactive™Play4Fun Network platform with the Meskwaki Bingo Casino in Tama, Iowa. The Play4Fun Network product is a white-label, customized, interactive platform of online gaming entertainment and socialization capabilities that enables a casino to create an online player community under the umbrella of their unique brand, facilitates player connectivity with in-casino entertainment and integrates with the casino's website to offer authentic WMS play-for-fun slot and casual games, dynamic player messaging and social features to engage existing players and attract new online players. WMS provided management services and data analytics to develop and enrich the gaming entertainment interface with the Meskwaki brand, which enables their players to access multiple play-for-fun slot and casual games online while retaining the Meskwaki brand association. WMS also announced today agreements to provide the Play4Fun Network platform to the Kewadin Casinos in Michigan and the Treasure Island Resort & Casino in Welsh, Minnesota, and expects to launch their customized websites in the next several weeks.

The flexible and customizable Play4Fun Network platform enables casino operators to extend their land-based branding and player strategies to build and enhance their online player community. The cloud-based Play4Fun Network destination includes a full suite of play-for-fun casino games, video poker and mini-games, and is expandable to provide a proven foundation for the eventual transition to online real-money wagering, including the world-class online poker platform of 888, when it becomes legally enabled.

In addition to authentic, time-tested great slot game content, WMS offers comprehensive tools to enable the advanced socialization capabilities that players have come to expect in their online gaming experience and direct-to-player messaging, such as casino property news and promotions. Additionally, the Play4Fun Network platform includes access to WMS' Player's Life® Web Service that provides unique player connectivity between in-casino and at-home gaming entertainment to create an enhanced player gaming experience, along with analytics and capabilities to integrate with a casino's player loyalty programs and casino management system, all designed to build and enhance the operator's unique brand and player strategies.

Orrin Edidin, President of WMS and CEO of Williams Interactive, said, "Our Play4Fun Network platform delivers an unprecedented player experience via a casino-branded online destination. Our customizable online player destination is unique in that it enables casino operators to bring authentic slot-based, play-for-fun gaming entertainment experiences to their players on their websites, all while promoting their brand in the online marketplace and establishing their own distinctive online player community. Offering players a great gaming entertainment experience is essential to building player loyalty, whether that's on the casino floor, online at home or on a mobile device. We believe our proven content and online platform are the ideal solution to extend our customers' gaming entertainment beyond the casino's four walls so their players can enjoy exciting gaming entertainment on the platform of their choosing."

Edidin added, "The Play4Fun Network website is just one more demonstration of WMS' commitment to provide our casino customers with creative content across a wide breadth of distribution channels. As our customers look to expand their online entertainment offerings, our ability to leverage insights on players' preferences combined with our expertise in creating great content is resulting in the creation of value-enhancing online solutions that will help our customers unlock online opportunities."

See the comprehensive suite of Williams Interactive online gaming products and services along with more than 100 new casino gaming products that demonstrate WMS' commitment to "Engaging Players. Delivering Results.™" on display at the Global Gaming Exposition (G2E® 2012) in Las Vegas on October 2-4 (WMS booth #1118).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers' revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, October 1, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from

restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

WMS Industries Inc.
William H. Pfund, 847-785-3167
Joseph N. Jaffoni/Richard Land
WMS Industries Inc.
Mollie Cole, 773-961-1194

KEYWORDS:   United States  North America  Illinois  Iowa  Nevada


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