Victoria's Secret's First NFL Stadium Store to Open Tonight

Victoria's Secret
Victoria's Secret

Are you ready for some football? And more importantly, would you like some lingerie with that?

Tonight's Monday Night Football game will not only feature the season's first match-up between two legendary teams -- the Dallas Cowboys and the Chicago Bears -- but also the first link-up between legendarily crusty football fans and supernaturally sexy Victoria's Secret.

That's right: It's gonna be a pigskin and lace mash-up when Victoria's Secret opens its first NFL shop in Dallas Cowboys Stadium.

Beer, Nachos and Models

In case you're going to be there and you want to stop by to check out the merchandise, just head to the main concourse club area above entry "A."

Before the game, there will be a ribbon-cutting ceremony where two top models from Limited Brands' (LTD) best-known brand, Elsa Hosk and Jessica Hart, will be in attendance.

Also in attendance will be Charlotte Anderson, daughter of Cowboys owner Jerry Jones, and the team's vice president of brand management.

Cute as a Bug?!

"We think it's cute as a bug and very in place to show it and sell it out there," Jones said recently regarding the Victoria's Secret merchandise. Note: "Cute as a bug" are words that have likely never before been spoken in any connection with pro football, known more for bone-crunching hits than leg-flattering hosiery.

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Of course, back in the day, New York Jets quarterback Joe Namath famously (or maybe infamously) did a pantyhose commercial. And let's not forget a little something called the Lingerie Football League (which is exactly what it sounds like -- women playing football in skimpy outfits). And the Dallas Cowboys themselves are arguably as well-known for their scantily clad cheerleaders as for their armor-clad players.

So perhaps this latest concession to modernity and corporate culture was inevitable. Football might never be the same, but for some viewers, it might be even better.

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John Grgurich is a regular contributor to The Motley Fool.