Schwab and Salentica Announce Launch of Integration for Independent Investment Advisors

Schwab and Salentica Announce Launch of Integration for Independent Investment Advisors

Real-time Schwab custody data now available within leading CRM solution Salentica Advisor Desk™

SAN FRANCISCO--(BUSINESS WIRE)-- Schwab Intelligent Technologies and Salentica Inc. announced today that Salentica Advisor Desk™ with Schwab OpenView Gateway™ is available to independent investment advisors after a successful pilot. Advisors who use Salentica Advisor Desk as their client relationship management (CRM) solution can now view real-time information on their clients' financial holdings within their CRM. Custody information available from Schwab Advisor Services includes account balances, profiles, positions, transactions, and alerts.

Built on the Microsoft Dynamics® CRM foundation, Salentica Advisor Desk is purpose-built to focus on the needs of wealth managers by providing integrated workflows founded on industry best practices. Schwab OpenView Gateway is a product of Schwab Intelligent Technologies as part of the Schwab Intelligent Integration initiative.

"We are thrilled to bring the benefits of integration to advisors who work with Salentica," said Brian Shenson, vice president of advisor technology solutions for Schwab Advisor Services. "We've seen how bringing information about clients' financial holdings into the context of the CRM can have powerful impact on both business efficiency and client service."

"We are excited about being part of Schwab OpenView Gateway and proud of the solution we've delivered to our clients," said Bill Rourke, President, Salentica. "Our integration provides advisors a more complete picture of their client by having real-time data easily accessible. Salentica Advisor Desk is already a leading CRM solution for wealth managers and RIAs, and this functionality delivers on our vision of providing an integrated client management solution for advisors."

Following a Beta test, the pilot for Salentica Advisor Desk with Schwab OpenView Gateway took place in the summer, with select Salentica and Schwab clients testing the new functionality with the opportunity to provide feedback on the design.

Said pilot participant Roger Sharp of Roger L. Sharp & Associates: "Our CRM is critical for supporting our clients and business development efforts. Integration of the custody data into the CRM will bring together information we need to know about our clients in one location, and we can respond quickly to client requests, which ultimately lets us deliver better service."

Coming soon from Schwab Intelligent Technologies: Microsoft workflows

In order to further maximize advisors' use of Microsoft Dynamics CRM, Schwab Intelligent Technologies is currently in pilot with five Microsoft workflows for the Schwab OpenView Workflow Library™. These Microsoft workflows will be broadly available by the end of 2012. Advisors can also access the current library of 28 universal workflows. Workflows are free to download for advisors who custody assets with Schwab Advisor Services.

About Schwab Intelligent Integration

Schwab Intelligent Integration is a multi-year initiative designed to increase integration between disparate systems and workflows in advisors' offices. Schwab OpenView Integrated Office™ is a product of Schwab Performance Technologies® and includes integration with Salesforce CRM. Schwab OpenView Gateway™ and the Schwab OpenView Workflow Library™ are products of Schwab Intelligent Technologies™. Participating providers in Schwab OpenView Gateway are Junxure, Salentica and More information about Schwab Intelligent Integration is available at

About Salentica Inc.

Salentica is an international leader in providing client relationship management (CRM) and Content Assembly technology solutions for wealth managers and has a successful track record of over 25 years in developing and implementing financial software.

Built on the Microsoft Dynamics® CRM foundation, Salentica solutions seamlessly integrate with various portfolio systems providing clients with a full range of benefits offered by the powerful combination of Salentica's vertical focus on wealth management and features- and functionality-rich Microsoft platform. Salentica's world-class clients include Family Offices, Registered Investment Advisors, Private and Institutional Wealth Managers among which are some of the largest global banks and financial institutions. For more information, please visit

About Charles Schwab

The Charles Schwab Corporation ("Charles Schwab") (NYS: SCHW) is a leading provider of financial services, with more than 300 offices and 8.7 million active brokerage accounts, 1.5 million corporate retirement plan participants, 838,000 banking accounts, and $1.86 trillion in client assets as of August 30, 2012. The company was ranked 'Highest in Investor Satisfaction with Self-Directed Services' in the 2012 US Self-Directed Investor Satisfaction StudySM from J.D Power and Associates. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. ("Schwab")(member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through its Advisor Services division. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides trust and custody services, banking and lending services and products. More information is available at and (1012-6355)

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Schwab Advisor Services serves independent investment advisory firms and includes the custody, trading and support services of Charles Schwab & Co., Inc., a registered broker-dealer and member SIPC. Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co., Inc.

Schwab Intelligent Integration ("SII") is an integrated technology strategy. Solutions leveraging SII are offered by Performance Technologies, Inc., ("PTI") a subsidiary of The Charles Schwab Corporation and an affiliate of Schwab or by participating providers in the Schwab OpenView Gateway program.

Schwab Intelligent Technologies (SIT), Schwab Performance Technologies (SPT) and CS&Co are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent from each other. SIT and SPT's intelligent integration solutions integrate data about accounts custodied at CS&Co.

Participating providers in the Schwab OpenView Gateway are independent companies that are not affiliated with SIT or any of its affiliates. They develop interfaces needed for integration of their applications and tools, which are then subject to validation and pilot before becoming generally available to advisors. Their participation in Schwab OpenView Gateway is not a recommendation or endorsement of, or referral to, the participant by SIT or any of its affiliates. Neither SIT nor any of its affiliates makes any representation or warranty about information furnished by any participating provider. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered by them.

Third party firms and representatives are not affiliated with or an employee of the Charles Schwab Corporation. Their mention is not, and should not be construed as a recommendation, endorsement or sponsorship by the Charles Schwab Corporation. Experiences expressed are no guarantee of future performance or success and may not be representative of your experience.

Charles Schwab
Lindsay Tiles, 415-667-0479

KEYWORDS: United States North America California


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