Puffs® Partners with Dress for Success to Help Women Put Their Best Face Forward


Puffs® Partners with Dress for Success to Help Women Put Their Best Face Forward

Puffs Gives Facebook Fans the Chance to Help Those in Need and Ignites an Inspiring Dialogue with Women Everywhere

NEW YORK--(BUSINESS WIRE)-- The Puffs brand has partnered with the Dress for Success organization to provide beauty and wardrobe makeovers for deserving women across the country, hosting a finale event here in the Big Apple. Celebrity make-up artist Jake Bailey and stylists from PANYC salon were on hand today to help women look and feel their best as they begin new chapters of their personal and professional lives.

Vernette Steele receives a makeover from celebrity make-up artist, Jake Bailey, at the Puffs and Dre ...
Vernette Steele receives a makeover from celebrity make-up artist, Jake Bailey, at the Puffs and Dre ...

Vernette Steele receives a makeover from celebrity make-up artist, Jake Bailey, at the Puffs and Dress for Success event on Monday, October 1, 2012 in New York City. (Photo: Talisman Brolin/TalismanPHOTO)

Bailey was on site providing beauty makeovers to the women while sharing make-up tips and tricks that they will be able to use every day. Teaching everything from blending colors, gently removing excess shine, blotting lipstick and even applying mascara, Bailey and Puffs equipped each woman with the tools they'll need to put their best face forward long after the event.

"Both Puffs and Dress for Success feel confidence is tied to beauty," said Laura Dressman, Puffs communications manager. "We're honored to partner with such a wonderful organization and to have Jake, an expert in beauty, on hand to offer these women the services and information they need to feel confident no matter what they face."

Because Puffs believes every woman deserves to look in the mirror with confidence and feel beautiful, they launched a community on their Facebook page. Fans can encourage each other to look and feel their best, by sharing inspiring words on how they put their best face forward every day. Participation in the conversation offers fans the opportunity to donate to Dress for Success and make them eligible to win prizes.

"Through these Puffs sponsored events, our women in San Francisco, Chicago and now New York have received an extra boost of confidence they need to put their best face forward as they re-enter the workforce," said Joi Gordon, CEO of Dress for Success Worldwide. "Dress for Success will continue to work with these women to provide them with the tools they need to succeed both personally and professionally."

Puffs tissues have always been what people reach for when suffering from cold and allergy symptoms, but Puffs are designed with your entire face in mind. Whether caring for a cold, applying makeup, or making subtle touch-ups, Puffs tackles all of the things your face has to face throughout the day.

Now through October 12th, Puffs fans can upload their inspirational quotes, tips and stories to www.facebook.com/puffs. As fans submit their tip, Puffs will donate $1 per upload and a minimum of $100,000 to Dress for Success Worldwide to help promote the economic independence of disadvantaged women. Also, with every entry, fans are entered into a sweepstakes to win one of 60 Procter & Gamble beauty baskets as well as a grand prize trip to New York City for a beauty makeover.

Each submission is hosted on a gallery within the tab where Puffs fans can gain confidence through the inspiring words of others in their community and fans are encouraged to post their own quotes, tips or stories that show support of the Puffs Facebook community and the women of Dress for Success.

About Puffs

Puffs tissues are designed for everything your face has to face. Whether you're caring for a cold, touching up makeup, or gently smoothing imperfections, we're committed to one thing - a facial tissue that helps you put your best face forward. Puffs Plus with Lotion has moisturizing lotion with shea butter, aloe and Vitamin E to sooth sore noses. Puffs Ultra Soft & Strong to hold up to your strongest sneezes or softest beauty touch-ups. Puffs Plus with the Scent of Vicks® has a touch of mom in every tissue for that extra comforting when you need it most. For more information on Puffs, visit www.puffs.com.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 120 cities in 13 countries. To date, Dress for Success has helped more than 650,000 women work towards self-sufficiency. Dress for Success adheres to Better Business Bureau and government regulations regarding cause marketing campaigns. Although Dress for Success is the beneficiary of proceeds through its partnerships, we, including our Affiliates, have no ability to sell or distribute products for our partners. However Dress for Success may publicly acknowledge its corporate partners, but because of our non-profit status, we cannot advertise for our partners or promote our partners' products or services. Dress for Success cannot agree to sell, loan or distribute its mailing list or e-mail addresses to third parties. Visit www.dressforsuccess.org to learn more.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20121001006593/en/

Procter & Gamble
Laura Dressman, 513-634-7363
MSL Group
Stephanie Herzfeld, 646-500-7653

KEYWORDS: United States North America New York Ohio


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