Virtual Racing™ NASCAR® to Make Worldwide Debut at South Point Hotel, Casino & Spa on Las Vegas Boul

Virtual Racing™ NASCAR® to Make Worldwide Debut at South Point Hotel, Casino & Spa on Las Vegas Boulevard

Thrilling new promotion features eight famous drivers; races to be held four times daily

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYS: BYI) , a leader in slots, video machines, casino-management, interactive solutions, and networked and server-based systems for the global gaming industry, today announced that Virtual Racing NASCAR™ will debut at the South Point Hotel, Casino & Spa on the Las Vegas Strip during the Global Gaming Expo (G2E) Oct. 1-4.

Virtual Racing NASCAR enables players to select one of eight famous NASCAR drivers and cheer him across the finish line. (Photo: Business Wire)

Bally's Elite Bonusing Suite™ Virtual Racing promotional tool has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new player's club signups, and tremendous excitement. Now - for the first time - Virtual Racing will feature a NASCAR-themed car racing event that lets players actually choose their favorite driver and cheer him across the finish line.

Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the iVIEW™ or iVIEW Display Manager™ (DM) player-user-interface on each of South Point's slot or video-poker machines.

Players who select the winning driver will split a guaranteed prize pool of $20,000 in bonus credits daily during the promotion. The NASCAR races will happen every Monday through Thursday during the month of October at 3:30, 4:30, 7:30, and 8:30 p.m. The South Point is giving away $380,000 during this first-of-its-kind floor-wide promotion.

South Point patrons who are members of The Club at South Point and earn 50 points on their player's club cards within one hour of each race will be eligible to participate in the virtual NASCAR races. The virtual-racing events are available on all of the South Point's gaming machines - without interrupting game play.

"Our mission is to give players a rewarding gaming experience, and we are doing that once again as the first casino in the world to offer the excitement of Bally's Virtual Racing NASCAR," said Michael Gaughan, owner of the South Point Hotel, Casino & Spa. "We like to stay at the forefront of gaming technology while offering our guests something completely new to the market. There is nothing like the excitement of NASCAR and we are thrilled to be bringing it to players on Las Vegas Boulevard."

Earlier this year, the South Point became the first Las Vegas property to use iVIEW and iVIEW DM with the Elite Bonusing Suite applications to enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, Virtual Racing™ events, and U-Spin™ real-time bonusing.

"We're thrilled to partner with Bally Technologies again to bring this trailblazing technology to the Las Vegas market and to our patrons," said Cliff Paige, Director of Slots at the South Point. "Bally's iVIEW DM really brings the NASCAR races to life and gives our players the chance to take the checkered flag and experience the action and excitement of NASCAR racing."

The South Point is also using these new systems to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing, Lucky Match Bonusing™, Dynamic Random Bonusing™, and DM Tournaments™.

"We are extremely proud to continue our partnership with South Point as they continue to build casino excitement and player loyalty," said Bally Technologies' Chief Executive Officer Richard Haddrill. "This will be the first casino anywhere to bring the power of the NASCAR brand to their floor."

About South Point Hotel, Casino & Spa

The South Point is a 2,200-room resort in Las Vegas, Nevada providing affordable luxury while catering to visitors and locals alike. This casino destination features a world-class spa, bowling center, ten restaurants, showroom, equestrian arena, convention center, exhibit hall, bingo, 16 movie theatres, and all of the casino games that made Las Vegas famous. The South Point opened in 2005 with a large casino expansion in the summer of 2010. For more information, please visit http://www.southpointcasino.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -

NASCAR − NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50418667〈=en

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

KEYWORDS: United States North America Nevada

INDUSTRY KEYWORDS:

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