InnerWorkings Signs Print Management Agreement with Young & Rubicam in Mexico
Advertising agency leverages marketing supply chain solution to achieve cost savings
CHICAGO--(BUSINESS WIRE)-- InnerWorkings (NASDAQ:INWK), a leading global marketing supply chain company, today announced a new print management agreement with Young & Rubicam Mexico. The agreement is intended to achieve significant cost savings for Young & Rubicam.
"With InnerWorkings, we will rationalize the print and marketing materials spend we conduct on behalf of our clients," said Eric Descombes, President of Y&R Mexico. "Through this partnership, we will enhance the quality of materials produced for advertising, while generating significant cost savings to our clients."
InnerWorkings will provide Print, Point of Sale (POS) and Promotional services for Young & Rubicam. InnerWorkings will also have representation on-site, providing operational support and services.
"We look forward to establishing a long-term partnership with Young & Rubicam in order to help them make intelligent print, POS, and promotional purchases for themselves and their clients," noted Jorge Simon, Regional Director, Mexico, at InnerWorkings.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NAS: INWK) is a leading global marketing supply chain company servicing corporate clients across a wide range of industries. With proprietary technology, an extensive supplier network and deep domain expertise, the Company procures, manages and delivers printed materials and promotional products as part of a comprehensive outsourced enterprise solution. InnerWorkings is based in Chicago, IL, employs approximately 1,400 individuals, and maintains 49 global offices. Among the many industries InnerWorkings services are: retail, financial services, hospitality, non-profits, healthcare, food & beverage, broadcasting & cable, education, transportation and utilities.
For more information visit: www.inwk.com.
About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam . Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.
Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Dr Pepper Snapple Group, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit www.yr.com.
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