Blue Calypso, Inc. Appoints Exponent Technologies CEO Larry Lacerte to Board of Advisors


Blue Calypso, Inc. Appoints Exponent Technologies CEO Larry Lacerte to Board of Advisors

DALLAS--(BUSINESS WIRE)-- Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today that the company has appointed Larry Lacerte, founder of Exponent Technologies and the former Lacerte Software Corporation, to its Board of Advisors.

"Larry Lacerte is an icon in the software and technology space not to mention a great person - it is an honor for us to have him on our Board of Advisors," said Bill Ogle, CEO, Blue Calypso. "With his background in software development, his ability to gauge the market opportunities in technology and his eternal optimism, we believe Larry will be an unbelievable asset for Blue Calypso and our future success."

Throughout his career, Larry has proven to be a software technology innovator as well as a successful entrepreneur. Larry is currently the President and CEO of Exponent Technologies, a company he founded in 2001. The company makes products like ExponentHR, one of the fastest growing HRIS solutions which combines Payroll, HR, Benefit Administration, Employee Communications and other functions into a single SaaS Platform. Prior to this, Larry headed up Lacerte Software Corporation - a company he also founded - where they developed Professional Accounting and Tax Software for desktop computers. Lacerte Software was sold to Intuit in 1998.

About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.

Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

Investor Relations:
Blue Calypso, Inc.
David Polster, CFO
972-695-4776 x528
Media Inquiries:
Signal Rock Communications
Monica Rohleder, 847-606-1973

KEYWORDS: United States North America Texas


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