Charles Schwab (NYS: SCHW) became the latest company to make it even cheaper to own exchange-traded funds.
The leading discount broker -- already offering its in-house ETFs free of brokerage buy and sell commissions -- revealed on Friday that it would be slashing the already cheap annual expense ratios of many of its ETF offerings. Niche giant Blackrock (NYS: BKL) committed to slashing fees on its ETFs at an investor conference earlier this month.
Price wars are great for brokerage clients. Investing gets cheaper. Choices get better. However, price wars come at a price for the companies doing the slashing.
Schwab wasn't getting a whole lot of love ahead of the move. Goldman Sachs downgraded the broker on Wednesday, taking its target price down to $14. Stern Agee went on to initiate coverage of Schwab with a neutral rating, and Evercore downgraded shares of Schwab and smaller discounter E*TRADE (NAS: ETFC) on Friday.
It may seem odd to be betting against discount brokers at a time when the markets are near multi-year highs. Aren't folks buying stocks again? Well, the problem is that the push to woo clients and participate in price wars -- while again, great for customers -- isn't kind on the bottom line.
2012 EPS Est.
Source: Yahoo! Finance.
These same analysts see all four companies bouncing back in 2013, but we'll have to see where the price wars are then. Investors are encouraged to take advantage of the lower fees on investing products, of course. Buying into the actual brokerages is something that can probably wait until the climate improves.
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The article When Brokers Fight, Clients Win originally appeared on Fool.com.
Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.Motley Fool newsletter serviceshave recommended buying shares of BlackRock, TD Ameritrade Holding, and Interactive Brokers Group.Motley Fool newsletter serviceshave recommended creating a wrte puts position in TD Ameritrade Holding. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.