Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands


Innovative ReachLocal Mobile App for SMBs Puts Leads in the Palms of Their Hands

Application Delivers Leads and Online Marketing Results in Real-Time for Apple iOS and Android Phones

WOODLAND HILLS, Calif.--(BUSINESS WIRE)-- ReachLocal, Inc. (NAS: RLOC) , a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a new, easy-to-use mobile app that provides real-time notifications of leads and results from online marketing and advertising. This builds upon the company's innovative reverse proxy technology and longstanding practice of providing full transparency of results via detailed web-based reports.

ReachLocal Mobile App -- Leads (Photo: Business Wire)
ReachLocal Mobile App -- Leads (Photo: Business Wire)

ReachLocal Mobile App -- Leads (Photo: Business Wire)

Many local business owners and managers are busy running day-to-day operations, so they struggle to stay on top of the leads coming from their websites and advertising campaigns. It can be difficult to find time to log in to their computer in order to manage leads and track campaign results. So many good leads can "go cold" before the business owner can respond to them. And if the business owner employs staff to answer the phone and monitor inbound inquiries, they often don't have insight into how well their employees are interacting with and converting those prospects into customers.

The ReachLocal mobile app solves these problems by delivering leads and campaign results directly to the business owners' smartphones where they can take immediate action and respond with one click. It provides real-time alerts for new calls, emails, web forms and chats plus it enables business owners to listen to, rate and respond to calls directly from the application.

"I don't always have time to check campaign reports on my computer, so it can be several days or even a week before I can log in," says Dinah Olanoff, Senior Director of Marketing and Communications at Youville House Assisted Living Residences. "With the new mobile app, I'll be able to monitor campaign progress easily right on my phone, and I'll know immediately when I get a new lead. Tracking the performance of our campaigns just got a lot easier!"

The app also features detailed reports that help business owners manage their online marketing campaigns anywhere, any time. They can easily see details on key metrics including: impressions, visits, click-through rates, social media engagements, leads, and much more. In addition, there is a feature within the app to easily contact the ReachLocal account team directly from the app. Finally, there are customizable settings including the option to turn off lead notifications during certain periods of time such as nights or weekends.

"With our strong focus on user experience, our team spends a lot of time with clients to understand how they work and what issues they face," said Kris Barton, Chief Product Officer at ReachLocal. "We knew that many local business owners run their businesses 24x7 from their smartphone, and they wanted to get their leads there too. So we developed the mobile app to give them leads and marketing results in real-time, wherever they are. In addition, we are continuing to add more capabilities to the app so that business owners can truly manage all their marketing from the palms of their hands."

The mobile app is available on Apple iOs and Android mobile phones today, at no additional cost for ReachLocal clients. For more information on the mobile application, visit For more information about ReachLocal, visit, follow us at or email

About ReachLocal, Inc.

ReachLocal, Inc.'s (NAS: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street" sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal's free newsletter to receive news, tips, and other online marketing insights.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure of the AdWords strategic relationship with Google to produce expected results; (3) failure to compete successfully in a highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

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Media Contact:
ReachLocal, Inc.
Jason Treu, Vice President of Public Relations
Investor Relations:
The Blueshirt Group
Alex Wellins, 818-575-6840

KEYWORDS: United States North America California


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