Fashionable Philanthropy: Progressive® Insurance Auctioning Designer Dress Worn by Flo to Benefit Dr

Fashionable Philanthropy: Progressive® Insurance Auctioning Designer Dress Worn by Flo to Benefit Dress for Success Worldwide

One-of-a-kind Candice Held dress features 1,000 hand-placed crystals

MAYFIELD VILLAGE, Ohio--(BUSINESS WIRE)-- Television stars aren't the only people working with fashion designers to make a splash this fall. Progressive® Insurance and Flo are teaming up with designer Candice Held to raise money for Dress for Success Worldwide. From Monday, September 24 at 12:00 p.m. EDT until Thursday, October 4, fashion fans can bid on a one-of-a-kind dress worn by the advertising icon in multiple magazine advertisements. The auction will take place online at, giving people the opportunity to buy a custom-made Candice Held dress, which features 1,000 hand-placed crystals on the train.

Flo's dress (Photo: Business Wire)

Flo's dress (Photo: Business Wire)

"We chose Candice for this project because she's a top-notch designer, and we knew she'd do a great job turning Flo's everyday Superstore outfit into an elegant gown," said Miriam Deitcher, marketing director at Progressive. "It's a great dress and we'd love to keep it, but we're happy we can use it to raise money for a good cause."

Bidding for the dress will start at $200, with the money from the winning bid going to Dress for Success Worldwide. Dress for Success is a non-profit organization that provides proper job interview attire for women who can't afford it.

"The opening bid is definitely below face value for the dress," Deitcher continued. "We're hoping that Flo's celebrity combined with Candice's notoriety will drive people to the page to bid, bringing more money to Dress for Success."

To bid on the dress,

About Progressive

Celebrating its 75th anniversary in 2012, The Progressive Group of Insurance Companies makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach it whenever, wherever, and however it's most convenient—online at, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.

Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It's the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, the Snapshot Discount®, and a concierge level of claims service.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at (NYS: PGR) .

Photos/Multimedia Gallery Available:〈=en

Progressive PR
Steve Kaczynski, 440-395-1008

KEYWORDS:   United States  North America  Ohio


The article Fashionable Philanthropy: Progressive® Insurance Auctioning Designer Dress Worn by Flo to Benefit Dress for Success Worldwide originally appeared on

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