Bally Technologies to Provide iGaming Platform for Stratosphere Casino, Hotel & Tower Parent Company

Updated

Bally Technologies to Provide iGaming Platform for Stratosphere Casino, Hotel & Tower Parent Company

LAS VEGAS--(BUSINESS WIRE)-- Bally Technologies, Inc. (NYS: BYI) , a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, and ACEP Interactive, LLC, the iGaming arm of American Casino & Entertainment Properties, LLC (ACEP), today announced an agreement for Bally to provide its iGaming platform to ACEP and its properties, Stratosphere Casino, Hotel & Tower, Aquarius Resort and Casino, and the two Arizona Charlie's properties.

"We are excited about the opportunity to partner with a premier gaming operation and a globally recognized brand like the Stratosphere," said Bally Technologies' Vice President of Business Development John Connelly. "What makes this even more significant is the fact that ACEP is located in Nevada, one of the only approved and regulated markets within the United States."


The Nevada Gaming Commission approved ACEP Interactive, LLC as an interactive gaming operator on Sept. 20, 2012.

"We are pleased to be involved in the leading edge of this emerging segment in the U.S.," said American Casino & Entertainment Properties' Chief Executive Officer Frank Riolo. "This partnership with Bally will allow us to establish a play-for-free poker site by the end of the year, which we plan to use to further enhance our brands and enable us to be poised to launch a real money poker site at such a time as permitted."

Bally's iGaming platform's open architecture enables operators to choose from best-in-class content from a multitude of providers. Additionally, content is hosted, limiting the infrastructure required. The iGaming platform is also designed for mobile integration and is ready to accommodate online gaming beyond poker, such as casino table games, video slots, and sports betting.

Earlier this year, Bally Technologies became the first company licensed in the United States as an interactive gaming system manufacturer and service provider.

"Our iGaming platform delivers a host of advantages to ACEP," Connelly said. "With integration to their core casino-management systems, they will ultimately have the ability to conduct marketing, bonusing, data tracking and collection seamlessly, enabling the casino to market to their players in a way that has never been possible before. Players can play the same games, receive the same bonuses, offers, and earn the same points on the casino floor, at home, or on the move. We are committed to offering our casino customers a single view of the player."

About ACEP Interactive, LLC

ACEP Interactive, LLC is the iGaming arm of American Casino & Entertainment Properties, LLC (ACEP). ACEP currently owns and operates four gaming and entertainment properties in Clark County, Nevada: Stratosphere Hotel Casino & Tower is a destination resort featuring one of the most recognizable landmarks on the Las Vegas Strip; Arizona Charlie's Decatur and Arizona Charlie's Boulder, two off-Strip casinos, primarily serve residents of Las Vegas; and The Aquarius Casino Resort in Laughlin, Nevada, catering to Laughlin visitors and residents. The four properties target middle-market customers interested in value for their gaming, lodging, dining and entertainment experiences.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. -



Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

KEYWORDS: United States North America Nevada

INDUSTRY KEYWORDS:

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