Atlanta-Area "Bullion Express" Retailer Rebranded as "Southern Bullion Coin & Jewelry"


Atlanta-Area "Bullion Express" Retailer Rebranded as "Southern Bullion Coin & Jewelry"

Flagship Location Added to DGSE Companies' Southern Bullion Collection

DALLAS--(BUSINESS WIRE)-- DGSE Companies, Inc. wholly-owned subsidiary Southern Bullion Coin & Jewelry, the Southeast's largest wholesale dealer of precious metals, rare coins and jewelry, announced today the addition of DGSE Companies' Bullion Express - Atlanta, Georgia location to the Southern Bullion collection of retail locations.

Effective immediately, the Atlanta location will begin operating as a Southern Bullion retailer, sharing branding, procedures, regional management and marketing assets currently employed throughout the other twenty-three Southern Bullion locations.

Located in the city's thriving Buckhead district, the Atlanta store opened in April of this year, following the Bullion Express brand's debut in Chicago two months prior. From inception, the store has focused on core business offerings identical to those of Southern Bullion: buying and selling precious metals, rare coins and currency, jewelry and diamonds.

Atlanta is centrally-located in the retailer's regional footprint, which covers much of the South, from four Gulf Coast locations, extending north and east to Northern Tennessee. It marks the 4th Georgia location, with established stores in Columbus, Dalton and Ringgold.

"The Southern Bullion brand benefits from an excellent reputation and loyal customer base throughout the Southeast and we expect those qualities to contribute to the success of the Atlanta location," commented Southern Bullion president and CEO, Jim Vierling. "The Buckhead store is truly cutting edge in design and technology and we will continue to support the dynamic customer experience."

To promote the rebranding and introduce new customers to the location, Southern Bullion is hosting a week-long "Gold Buying Event" from September 24th through September 29th. During the 6-day event, Southern Bullion Coin & Jewelry is inviting customers throughout the area to visit Southern Bullion to take advantage of the recent and dramatic increase in gold prices, triggered by the Fed's introduction of another round of quantitative easing.

Additional personnel will be on-hand for the event, which is open to the public from 10AM to 6PM Monday through Friday and 10AM to 4PM on Saturday.

The Buckhead location can be found at 3145 Peachtree Rd, Atlanta GA 30305. The store's primary telephone number is 404-460-2783 and additional information about Southern Bullion Coin & Jewelry is online at

About DGSE Companies, Inc.

DGSE Companies, Inc. wholesales and retails jewelry, diamonds, fine watches, and precious metal bullion and rare coin products through its Bullion Express, Charleston Gold & Diamond Exchange, Dallas Gold & Silver Exchange, and Southern Bullion Coin & Jewelry operations. DGSE also owns Fairchild International, Inc., one of the largest vintage watch wholesalers in the country. In addition to its retail facilities in Alabama, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee and Texas, the Company operates internet websites which can be accessed at,,, and Real-time price quotations and real-time order execution in precious metals are provided on another DGSE website at Wholesale customers can access the full vintage watch inventory through the restricted site at The Company is headquartered in Dallas, Texas and its common stock trades on NYSE MKT Exchange under the symbol "DGSE."

This press release includes statements which may constitute 'forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Southern Bullion Coin & Jewelry
Jim Vierling, 972-484-3662
President & CEO

KEYWORDS: United States North America Georgia Texas


The article Atlanta-Area "Bullion Express" Retailer Rebranded as "Southern Bullion Coin & Jewelry" originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.