Apple to Sell 46.5 Million iPhones at Holidays

Sterne Agee analyst Shaw Wu believes that Apple (NASDAQ: AAPL) iPhone 5 sales could reach 46.5 million in its fiscal quarter which includes the 2012 holiday season. The figure is well above almost all other estimates. At approximately $600 per unit (paid for carriers, and then sold to customers for $200), would give Apple unexpected revenue. If anything would push Apple from $700 to $800, it would be sales at unit sales level.

Apple Insider reports:

In Wu's view, those who do not think Apple's latest handset will be a success "underestimate" the iPhone 5. He thinks the device will place a great deal of pressure on competitors, and will help Apple capture customers who may have otherwise purchased an Android or Windows phone with a larger screen or 4G LTE connectivity.

With iPhone sales forecast to reach 46.5 million in the December quarter, Apple is expected to set a new record for iPhone sales in the holiday shopping season. The company's previous best quarter came at the end of 2011, when Apple sold a record 37 million iPhones.

Douglas A. McIntyre

Filed under: 24/7 Wall St. Wire, Wireless Tagged: AAPL, featured