The Key to Facebook's Success?

Today, analyst Andrew Tonner looks at Facebook's (NAS: FB) merchant exchange development. While, perhaps, one of the most known companies in the world, Facebook has had a difficult time monetizing their enormous user base. This new system, which charges businesses to use their offer services, is certainly a step in the right direction, but Andrew cautions that it's no reason to jump in with both feet, just yet. He suggests waiting a few quarters to see how this plays out before getting too excited.

Even though Andrew says Facebook may not be a buy today, there are still things every investor needs to know about this company. We've outlined them in our newest premium research report. There is a lot more to this company than meets the eye, so read up on whether there is anything to "like" about them today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Andrew Tonner has no positions in the stocks mentioned above. The Motley Fool owns shares of Facebook and has the following options: long JAN 2014 $20.00 calls on Facebook. Motley Fool newsletter services recommend Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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