WMS Has the Winning Ticket for G2E® 2012 with WILLY WONKA & THE CHOCOLATE FACTORY™ Sensory Immersion

WMS Has the Winning Ticket for G2E® 2012 with WILLY WONKA & THE CHOCOLATE FACTORY™ Sensory Immersion 2.0 Gaming Experience

- The Power of WMS' Next-Generation CPU-NXT®3 Operating Platform and the Synchronized Game Play Movement of WMS' Motion Chair Technologies Bring a World of Pure Imagination to Life -

WAUKEGAN, Ill. & LAS VEGAS--(BUSINESS WIRE)-- WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYS: WMS) , under license with Warner Bros. Consumer Products, will introduce an all-new slot entertainment experience with the premiere of the WILLY WONKA & THE CHOCOLATE FACTORY game at the 12th annual Global Gaming Expo (G2E), October 2-4 at the Sands Expo and Convention Center in Las Vegas. The entertaining WILLY WONKA & THE CHOCOLATE FACTORY game, based upon the original musical motion picture featuring Gene Wilder and Jack Albertson, will be offered on the Company's Sensory Immersion 2.0 premium participation platform. Leveraging the advanced graphics and sound powered by WMS' next-generation CPU-NXT3 operating platform and the innovative motion system technology pioneered by D-BOX Technologies (TSX:DBO), the Sensory Immersion 2.0 platform from WMS enables casino operators to deliver a gaming experience to their players that offers enhanced graphics, superior play mechanics and advanced touch screen functionality, all integrated into game play that is synchronized with movement of the motion chair.

The WILLY WONKA & THE CHOCOLATE FACTORY game offers numerous exciting bonus rounds drawn straight from the 1971 musical motion picture classic and features music from the Academy Award®-nominated original score. One of the sweet features sure to be enjoyed by all those players who love fun bonus games and exciting new slot entertainment experiences in an "anti-institutionary, pro-confectionery factory of fun," is the appearance of the popular OOMPA LOOMPA™ characters that adds WILD symbols to the reels while expanding the reels into the top screen for the opportunity for additional wins. A ride on the CHOCOLATE RIVER BOAT™ is brought to life in a bonus round through the motion chair technology and the "Scrumdidilyumptious" joy of finding a golden ticket hidden in a WONKA BAR™ that awards a $5,000 jackpot - with the odds of finding it increasing each time the bonus round jackpot is not won. Even the game's WONKAVATOR™ feature, the free spin trigger used to determine which bonus round will be awarded, is motion enabled on WMS' Sensory Immersion 2.0 platform.

Larry Pacey, Executive Vice President, Global Products and Chief Innovation Officer of WMS, said, "Creating differentiated gaming experiences that have broad player appeal by combining imaginative content with technology innovations is the hallmark of WMS. The new WILLY WONKA & THE CHOCOLATE FACTORY Sensory Immersion game enables players to enter the world of wonder and awe brought to life over 40 years ago in the timeless feature film. The entertainment experience unleashed by the Sensory Immersion 2.0 technology deepens the connection players have with the game by creating a fully immersive experience through advanced graphics, superior audio and synchronized motion and lighting brought to life by the capabilities of the CPU-NXT3 operating platform. Our latest Sensory Immersion platform is quickly becoming a player-proven performer following the success of the Aladdin & The Magic Quest® themed game on casino floors today. We are very excited to combine this powerful technology platform with the much-loved world of WILLY WONKA & THE CHOCOLATE FACTORY in a game that we believe will generate excitement for players."

Rusty Goffe, one of the legendary OOMPA LOOMPA characters from the motion picture, commented on seeing the world of pure imagination brought to life on the gaming floor, "Nearly every day fans of the motion picture tell me how wonderful it is to experience the Chocolate Factory's wonder, excitement, thrills and sense of danger through the perspective of Charlie's eyes; and this all-new gaming experience from WMS does a terrific job of re-creating that entertaining adventure through the chocolate universe for slot players. I am so excited to see the content that has brought joy for so many years to so many people extended in such an innovative new game."

See the new WILLY WONKA & THE CHOCOLATE FACTORY Sensory Immersion 2.0 game along with more than 100 new products that demonstrate WMS' commitment to "Engaging Players. Delivering Results™." on display at G2E 2012 (booth #1118).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers' revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

D-BOX® and D-BOX MOTION CODE® are registered trademarks of D-BOX Technologies.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

™ & © Warner Bros. Entertainment.


This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as "may," "will," "should," "expect," "anticipate," "plan," "likely," "believe," "estimate," "project," and "intend," among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, August 6, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be requirements to fulfill customer orders; (12) increased involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under "Item 1. Business", "Item 1A. Risk Factors" and "Legal Proceedings" in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
Joseph N. Jaffoni or Richard Land, 212-835-8500
WMS Industries Inc.
Mollie Cole, 773-961-1194
Director, Communications

KEYWORDS: United States North America Illinois Nevada


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