MasterCard Reaches $4 Million Charitable Goal Benefitting Stand Up To Cancer through 'Dine and Be Generous' Campaign
E-Commerce Promotion Coming this Holiday Season to Continue Fundraising Efforts
PURCHASE, N.Y. and LOS ANGELES--(BUSINESS WIRE)-- MasterCard Worldwide announced today that the company has reached its goal of raising $4 million for Stand Up To Cancer (SU2C) through its Dine and Be Generous campaign. During the program, which launched at the Major League Baseball (MLB) All-Star Game in July, MasterCard made a donation to SU2C every time cardholders spent $10 or more for a meal on their MasterCard cards.
"We are thankful to everyone who participated in Dine and Be Generous; from our cardholders to our bank and restaurant partners, we could not have hit our $4 million goal without their generosity," said MasterCard Group Executive of US Market Development Craig Vosburg. "This program is one way that we help our cardholders and restaurant partners come together to stand up for such a valuable cause simply through their everyday activities. Over the past three years, MasterCard has contributed nearly $10 million to support SU2C's efforts to raise funds for research and help find a cure to end cancer."
To acknowledge the millions of consumers who helped contribute to this over $4 million donation, MasterCard will debut a "thank you" spot during the broadcast of the 2012 Major League Baseball (MLB) World Series. In addition, MasterCard Worldwide will make an on-field donation presentation to SU2C to signify the culmination of the Dine and Be Generous campaign. To further fundraising efforts, MasterCard will also unveil an E-commerce extension of the program during the holiday shopping season which will raise additional funds and awareness for Stand Up To Cancer. More details will be announced later this fall.
"We are incredibly grateful for the ongoing support of MasterCard, which has made supporting cancer research as simple as going out to dinner," said SU2C co-founder Sue Schwartz. "Our effort to get new and better treatments to patients as quickly as possible could not happen without the company's dedication, passion and generosity. Each year, MasterCard and its cardholders have proven that every precious penny counts in the fight against cancer."
Dine Out, Share Your Story
As part of this year's program, MasterCard is providing enhanced ways for consumers to get involved. Through September 28th, cardholders can register at www.facebook.com/mastercard to take action in a number of ways and involve their own social networks in supporting the cause.
Certain actions will give cardholders an entry into a sweepstakes, with an opportunity to win:
Weekly prizes of five $50 MasterCard prepaid cards
Grand prize trip for two to a 2012 World Series® game
For more information about how to get involved, visit www.facebook.com/mastercard or follow @MasterCard on Twitter.
MasterCard (NYS: MA) , www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization -- raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C's grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
Sarah Ely, 914-249-6714
Robertson Schwartz Agency/Stand Up To Cancer
Angee Jenkins, 310-948-9779
Stand Up To Cancer
Maurine Slutzky, 213-240-3923
KEYWORDS: United States North America New York
The article MasterCard Reaches $4 Million Charitable Goal Benefitting Stand Up To Cancer through 'Dine and Be Generous' Campaign originally appeared on Fool.com.
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