ChefVille orders up Restaurant Impossible's Robert Irvine
"As an avid fan of social games I am extremely excited about partnering with Zynga on this interactive culinary journey," Robert Irvine said in a release. "Zynga continues to be a pioneering force in the world of social gaming. I couldn't be more honored to have an avatar of myself and Restaurant: Impossible be a part of ChefVille, as we lend insight to players on what it takes to create their dream restaurant while earning my approval."
Irvine can do the impossible, but he can't do everything. It's not terribly surprising to see this kind of integration in a Zynga game, but it certainly is one of the most fitting promotions in a Zynga game to date. Don't be surprised to see even more high-profile media properties get roped into Zynga's worlds in the future.
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