BluePhoenix Solutions Adds Brian Crynes, another Respected Industry Leader to the Board of Directors


BluePhoenix Solutions Adds Brian Crynes, another Respected Industry Leader to the Board of Directors

Former CIO of Starbucks, Coca-Cola Amatil and Russell Investments, Brian Crynes, joins the BluePhoenix board adding additional industry knowledge and expertise

HERZLIA, Israel--(BUSINESS WIRE)-- BluePhoenix ( (NAS: BPHX) , the leading provider of tools and services for modernizing legacy systems and applications, announced the election of Brian Crynes as a new member of the Board of Directors. "It's not often a company gets to hear direct feedback from target customers and Brian is exactly the type of person we sell to. His perspective and feedback will ensure we continue to build solutions our customers want and need," said Matt Bell, President & CEO.

Brian Crynes has led global IT teams at Russell Investments, Starbucks, Coca-Cola Amatil, Bristol-Myers Squibb and Apple. Brian served as Global CIO for Starbucks from 2001-2008 as the business grew from $2.5 to $10 Billion and 5,000 to 15,000 stores. As CIO for Coca-Cola Amatil, he delivered business solutions across twenty countries in Asia Pacific. At Bristol-Myers Squibb, Brian led IT for the $16 Billion Worldwide Medicines Division. At Apple, Brian led the Asia Pacific and Europe IT Teams and transformed local IT resources into Competency Centers for strategy, solution delivery and infrastructure services. Brian graduated from the University of Scranton with a BS in Mathematics and an MBA in Finance. He also attended INSEAD in Paris, France.

"Having led organizations with large mission critical applications running on the mainframe, I know firsthand the challenges they present in high costs, lack of integration and available skilled expertise to maintain them," said Brian Crynes. He went on to say, "BluePhoenix is taking the right approach by automating and leveraging technology to lower the complexity and risk of migrating core functionality to new platforms."

"We are very excited to have a person of Brian's background and technology pedigree, join the board. The addition of Brian serves as validation to all the hard work we have been doing over the last year transforming the company," said Mel Keating, Chairman of the Board of Directors. Keating also commented, "BluePhoenix is now in the best financial shape since its IPO and we are excited to shift all our focus to innovating best in class tools and technology for the Legacy Modernization market."

About BluePhoenix Solutions

BluePhoenix Solutions, Ltd. (NAS: BPHX) is the leading provider of legacy IT modernization conversion solutions. The BluePhoenix portfolio includes a comprehensive suite of tools and services from global IT asset assessment and impact analysis to automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to ascertain which assets should be migrated, redeveloped, or wrapped for reuse as services or business processes, to protect and increase the value of their business applications and legacy systems with minimized risk and downtime.

BluePhoenix provides modernization solutions to companies from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has 9 offices in the USA, UK, Italy, Romania, Russia, and Israel.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this release may be deemed forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. You can identify these and other forward-looking statements by the use of words such as "may," "will," "plans," "believes," "estimates," "expects," "predicts", "intends," the negative of such terms, or other comparable terminology. Because such statements deal with future events, plans, projections, or future performance of the Company, they are subject to various risks and uncertainties that could cause actual results to differ materially from the Company's current expectations. These risks and uncertainties include but are not limited to: the effects of the global economic and financial trends; market demand for the Company's products; successful implementation of the Company's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; and such other risks and uncertainties as identified in BluePhoenix's most recent Annual Report on Form 20-F and other reports filed by it with the SEC. Except as otherwise required by law, BluePhoenix undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

This press release is also available at All names and trademarks are their owners' property.

BluePhoenix Solutions
Matt Bell, +972-9-9526110

KEYWORDS: United States North America New York Middle East Israel


The article BluePhoenix Solutions Adds Brian Crynes, another Respected Industry Leader to the Board of Directors originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.