The Marketing Alliance Announces Definitive Agreement to Acquire Assets of Two Children's Party and

The Marketing Alliance Announces Definitive Agreement to Acquire Assets of Two Children's Party and Entertainment Facilities

ST. LOUIS--(BUSINESS WIRE)-- The Marketing Alliance, Inc. (OTC: MAAL) ("TMA"), a provider of services and distributor of products to independent insurance agencies throughout the United States, today announced the acquisition of the assets of two children's party and entertainment facilities and related franchise rights in the St. Louis area. Both facilities are indoor play centers designed for children ages 2 - 12 with inflatable slides, obstacle courses, jumps, and party rooms for group events. These facilities operate under the franchise name "Monkey Joe's". The Company expects to begin including the results of operations of these two facilities in its financial statements beginning with the current fiscal 2013 second quarter ending September 30, 2012.

Timothy M. Klusas, TMA's President stated, "We continue to seek opportunities that could expand our cash generating potential, while trying to align our Company with good operating teams. Our objective is to put our shareholder's capital to work in situations that could offer attractive returns and additional free cash flow for shareholders. We do not see this investment inhibiting existing operations in any way, but rather has the potential to independently generate additional capital to pursue attractive opportunities and projects. We are also excited to be in business alongside the operating managers and employees that will continue to remain and work with our team to expand those locations."

About The Marketing Alliance, Inc.

Headquartered in St. Louis, MO, TMA operates three business segments with the addition of the asset acquisition described above. TMA provides support to independent insurance brokerage agencies, with a goal of providing members value-added services on a more efficient basis than they can achieve individually. The Company also owns an earth moving and excavating business. Investor information can be accessed through the shareholder section of TMA's website at:
http://www.themarketingalliance.com/shareholder-information.

Forward Looking Statement

Investors are cautioned that forward-looking statements involve risks and uncertainties that may affect TMA's business and prospects. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. These statements involve a number of risks and uncertainties, including, but not limited to, general changes in economic conditions. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so.

The Marketing Alliance, Inc.
Timothy M. Klusas, President
314-275-8713
tklusas@themarketingalliance.com
www.themarketingalliance.com
or
Investor Relations
The Equity Group Inc.
Adam Prior, Vice President
212-836-9606
aprior@equityny.com
or
Terry Downs, Account Executive
212-836-9615
tdowns@equityny.com

KEYWORDS: United States North America Missouri

INDUSTRY KEYWORDS:

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