Macy's Celebrates Hispanic Heritage Month


Macy's Celebrates Hispanic Heritage Month

In honor of Hispanic Heritage Month, Macy's partners with Vanidades magazine to honor Rock and Roll Hall of Famer Carlos Santana as Macy's 2012 Icon of Style

NEW YORK--(BUSINESS WIRE)-- This fall, Macy's (NYS: M) partners with Vanidades, the nation's first-ever, Spanish-language, women's lifestyle magazine, to celebrate Latino-Americans in honor of Hispanic Heritage Month. With special events nationwide, Macy's is set to commemorate Hispanic American contributions to fashion, culture and music embodied by Rock and Roll Hall of Fame legend, entrepreneur, philanthropist and fashion designer, Carlos Santana.

Macy's celebrates Hispanic Heritage Month with special events honoring Latino Americans and with a s ...
Macy's celebrates Hispanic Heritage Month with special events honoring Latino Americans and with a s ...

Macy's celebrates Hispanic Heritage Month with special events honoring Latino Americans and with a special salute to musician and fashion designer Carlos Santana. (Photo: Business Wire)

"Macy's is delighted to honor influencer, style-maker and music legend Carlos Santana as our Icon of Style in celebration of Hispanic Heritage Month," said Dineen Garcia, Macy's vice president of Diversity Strategies. "Latinos have had an immense impact not only on fashion, but music, food and every aspect of culture and we are proud to honor those contributions as we celebrate Hispanic Heritage Month with great special events in stores across the country."

Carlos Santana commented, "I am so honored Macy's has chosen me as an Icon of Style for 2012. I believe that personal expression is the essence of the human spirit ...and for me that has always been through my music and my style. I am proud to be Latino and I think it comes through in everything I do; every song, every rhythm, the colors, prints and textures in my designs. Muchas gracias, Macy's!"

Macy's Hispanic Heritage Month events will take place at stores in nine markets including Houston; Dallas/Ft. Worth; San Diego; Atlanta; Chicago; New York City; Orange County, CA; Miami; and the San Francisco Bay area. Customers who join the celebration will have the opportunity to explore Carlos Santana's influence in music and fashion via a panel of local style-makers and industry experts who will discuss his impact on Latino culture. From Latin music and refreshments to fashion presentations, the events will also offer fans the opportunity to receive a limited-edition Carlos by Carlos Santana key chain with any purchase of $50 or more of Carlos by Carlos Santana shoes and accessories, while supplies last. Carlos Santana will make a special appearance at the Herald Square, New York City event on Oct. 11 to personally thank his supporters during a special meet-and-greet with fans.

Carlos Santana is world-renowned for his virtuoso guitar playing and Macy's and American Airlines have partnered to offer a lucky winner and a guest the opportunity to see him perform up close and personal. From Sept. 27 through Oct. 13, fans can enter in-store to win*, a trip for two to Las Vegas, courtesy of American Airlines, to see Carlos perform live. The winner will receive two VIP tickets to "An Intimate Evening with Santana" at the House of Blues, a complimentary night at the Mandalay Bay Resort and Casino, as well as a $500 Macy's shopping spree.

Macy's Hispanic Heritage Month events will take place at:

Macy's Memorial City (Houston, TX) - Sept. 20 at 6 p.m.
Macy's Vista Ridge (Dallas-Ft. Worth area) - Sept. 29 at 1 p.m.
Macy's Plaza Bonita (San Diego metro area) - Oct. 6 at 1 p.m.
Macy's Lenox Square (Atlanta) - Oct. 6 at 2 p.m.
Macy's State Street (Chicago) - Oct. 10 at 5:30 p.m.
Macy's Herald Square (New York City) - Oct. 11 at 6 p.m.
Macy's Santa Ana (Orange County, CA) - Oct. 13 at 1 p.m.
Macy's Dadeland (Miami) - Oct. 13 at 2 p.m.
Macy's Valley Fair (San Francisco Bay Area) - Oct. 13 at 2 p.m.

Full details on Macy's celebration of Hispanic Heritage Month can be found online at

*No purchase necessary. Open to legal residents of the contiguous United States and the District of Columbia who are at least 18 years and older. Employees of Macy's, American Airlines and their immediate family members are not eligible. Sweepstakes void in Alaska, Hawaii, Guam, Puerto Rico and where prohibited by law. For complete official rules, participating stores and sweepstakes details, visit

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at

About Vanidades

Launched in 1961, Vanidades became the first Spanish-language, women's lifestyle magazine in the United States. As a pioneer in the U.S. Hispanic market, Vanidades has accomplished many noteworthy achievements; as it became the first to interview top Latino designers such as Carolina Herrera, Oscar de la Renta, and Narciso Rodriguez. It was also the first to cover international fashion runway shows directly from the runways of Milan, Paris, and New York. The Vanidades woman is a classic yet modern one that is defined by her different roles, a professional, a fashionista, an entertainer or a stay-at-home mom - whatever the role, Vanidades provides compelling editorial that is exciting, trendsetting, and evolving for the Hispanic woman.

About Carlos Santana

For 40 years and as many albums later, Santana has sold more than 90 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won 10 Grammy® Awards, including a record-tying nine for a single project, 1999's Supernatural (including Album of the Year and Record of the Year for "Smooth"). In 1998, the group was ushered into the Rock and Roll Hall of Fame, whose web page on their induction notes, "Guitarist Carlos Santana is one of rock's true virtuosos and guiding lights." Among many other honors, Carlos Santana has also been cited by Rolling Stone as No. 15 on their list of the "100 Greatest Guitarists of All Time." His last studio CD, "Guitar Heaven ...The Greatest Guitar Classics of All Time" (Arista), was released in 2010. Celebrating that chart debut, Santana joined the ranks of the Rolling Stones as the only musical act in chart history to score at least one Top 10 album in every decade beginning with the 1960s. This spring, Carlos released "Shape Shifter," his 36th album and the first for his new label, Starfaith Records. He is also currently headlining a two-year residency at House of Blues at Mandalay Bay Resort in Las Vegas.

Photos/Multimedia Gallery Available:〈=en

Orlando Veras, 646-429-7450

KEYWORDS: United States North America California Florida Georgia Illinois Nevada New York Ohio Texas


The article Macy's Celebrates Hispanic Heritage Month originally appeared on

Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Originally published