LiveWorld Extends Range of Social Channel Integration For Its Market-Leading Platform
Deeper Twitter Integration, and WordPress Support for Greater Social Customer Engagement
Across social channels in a single efficient enterprise social workflow, the unique LiveWorld platform aggregates user content, moderates it, escalates it, tags it for insight, responds to it, and stores it for audit trails — all while providing a security access layer to a brand's social pages.
This technology scales quality human review and management of customer content on social channels and is in use today by about 100 global brands across a total of over 4,000 Facebook pages, Twitter pages, community websites, and customer applications. Companies use the LiveWorld platform on social channels to protect their brands with moderation, gain actionable insights, and engage their customers for marketing, service, and support.
Deeper Twitter Integration
Building on its existing Twitter monitoring, escalation, and response solution, the new release adds or updates these capabilities:
Aggregate all posts authored by a Twitter account
Collect Tweets via search keyword
Moderate posts published from Twitter account
Navigate to Twitter user's profile
View Tweet author's username / avatar / # followers
Aggregate Direct Messages to Twitter account
Reply to tweets and direct messages
LiveWorld continues to build momentum as a user content management solution by adding WordPress support to its platform. Brands can now aggregate, moderate, escalate, and respond to WordPress blogs in the same enterprise social workflow the platform provides for Facebook, Twitter, Jive, LiveWorld applications, and custom sites and apps. As of 2011, WordPress is used by 40% of blogs in an estimated 164-million blog market (source: Blogpulse).
"This new release expands our clients' reach and depth across the social web," said Jenna Woodul, LiveWorld Executive Vice President and Chief Community Officer, "Our team is dedicated to bringing brands alive through true social media engagement with their customers. The LiveWorld platform scales engagement at a global level."
LiveWorld, a user content management company, is a trusted partner to the world's largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. We revolutionize the management of user content through innovative proprietary technology, leading edge services, and deep integration with client marketing and customer support teams. Scaling human review of user content and human touch points, LiveWorld removes obstacles that brands face, allowing them to engage more deeply in social media. In an innovative approach that encompasses review, management, and analysis of user content, LiveWorld provides 24/7 brand protection through "always on" moderation and engagement across social channels, applications, and sites. The LiveWorld solution offers a competitive advantage through management of user content in sheer volume, resulting in amplified brand presence, and proven to improve social media marketing and increase customer loyalty. LiveWorld is headquartered in California, with offices in San Jose, CA and New York City.
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