Venture capitalists, those who risk funding relatively young companies, can easily lose money in most of their investments. As venture capitalist Paul Graham writes, "effectively all the returns are concentrated in a few big winners." But those winners can be huge. Take Accel Partners, which invested $12.7 million in Facebook (NAS: FB) in 2005. The IPO netted the venture firm $2.2 billion, well over a 10,000% return, and afterward it still owned a hefty amount of the company.
How can you emulate these risky, but sometimes extremely rewarding investors?
Different tenets of different investing
Paul Graham also says that he backs founders over ideas, meaning the people behind the idea matter more than the idea itself:
Ideas are just indicative of how the founders can think. We look for relentlessly resourceful people. That combination is key. Relentlessness alone is useful. You can relentlessly just bang your head against the wall. It's better to be relentless in your search for a door, and then resourcefully walk through it.
Obviously, this approach to looking for investments is the opposite of what someone like Peter Lynch advocates when he says, "I like buying companies that can be run by monkeys -- because one day they will be." This highlights a few key differences if you want to invest like a venture capitalist. Whereas long-term investors like Warren Buffett preach that their favorite holding period is forever, venture capitalists cash out once a company gears down its growth. And whereas you could invest in a stable, dividend-paying business that a monkey can run, you can also take more risk by betting on the right leadership while the underlying business may need work.
What kind of leadership?
The qualities you should look for include integrity, honesty, and an ability to solve customers' problems. And while it's easy to rattle off a list, let's look at some real leaders to get a better idea of what to look for.
Pivoting on a disc
You may have heard that Reed Hastings, CEO of Netflix (NAS: NFLX) , came up with the idea of a DVD-by-mail service after getting dinged by a $40 late fee from the traditional movie rental option. You may not have known that before Netflix, Hastings made $75 million after selling a software troubleshooting company. Hastings has a history of creating solutions for customers, albeit with some setbacks along the way. The important thing is that he's honest about the difficulties.
He began Netflix by charging per disc rented, then pivoted to a subscription service. Then he pivoted the company to streaming movies, and tried to pivot too far by splitting the mail and streaming businesses. Netflix once was worth over $15 billion, and now sits with a market cap of a little above $3 billion. If Hastings lives up to his history and pivots correctly again, the risk of Netflix could be well worth the future reward.
Money, cars, space
Another visionary CEO with a track record for success is Elon Musk, former PayPal founder and now CEO of Tesla Motors (NAS: TSLA) and SpaceX. Musk also isn't afraid to tell the truth about his business. In a recent Autoblog interview, Musk explained how Tesla was so close to bankruptcy in 2008 that he had to invest so much of his own money that he had to borrow money for rent. After a story like that, which describes the negative, it's easier to believe in the positive side that Musk gives -- like how the company should be able to reach cash-flow breakeven with no extra funding, and how the company aims with its products to achieve three hours of driving with only 30 minutes of charging.
A new job market
Another PayPal alum, who left after it was acquired by eBay (NAS: EBAY) in 2002, is LinkedIn (NYS: LNKD) founder Reid Hoffman. Hoffman, who made $111 million on a $37,500 investment in Facebook, took the idea of a social network to the workplace. Hoffman adds another possible asset of a good leader: their professional network. As Hoffman told NPR, "Part of the reason I think there's been such success from the PayPal crew has been that we were all really intensely helping each other with all of these classic entrepreneurial problems."
Investing in leaders
You can start to find out more about the leaders of public companies through a company's proxy filings, and I highly recommend you do that for every stock you own or consider. Even if monkeys can run a company, you shouldn't trust those monkeys with your money. Take a note from venture capitalists, and look for the type of leadership represented by the above founders.
If you wonder what Reed Hastings needs to do to turn around Netflix, or even whether he can, get your copy of our new premium report that details the threats and opportunities Netflix must address to succeed, along with a free full year of updates from our top analysts. Click here to learn more now.
The article How to Invest Like a Venture Capitalist originally appeared on Fool.com.
Fool contributor Dan Newman probably should've answered Zuckerberg's call in 2004. He owns shares of eBay, but does not hold shares of any of the other above companies. Follow him @TMFHelloNewman.
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