Cook Like a Pro: GE Appliances Adorn New RACHAEL RAY Studio
RACHAEL RAY's show selects GE Appliances to outfit state-of-the-art kitchen set; relationship showcases how viewers can improve culinary skills with features on appliances
LOUISVILLE, Ky.--(BUSINESS WIRE)-- (NYSE: GE) — Professional kitchens often look unattainable to those cooks whose main course goes no further than the family kitchen table. The newly designed RACHAEL RAY set featuring GE appliances, and debuting on season seven's premiere on Sept. 17, will change that for aspiring home cooks.
RACHAEL RAY on her show set, which is the first to showcase GE's French door refrigerator with the new Slate finish. (Photo: GE)
"GE Appliances is excited to be providing the latest in home appliance technology and style trends for the RACHAEL RAY Show's new set," says Eddie Martin, chief marketing officer for GE Appliances. "This is a natural progression of the relationship we began last year, and is another piece showcasing the results of our $1 billion investment through 2014 to completely transform our product portfolio and become the premier appliance manufacturer in the United States."
In season six, GE Appliances partnered with RACHAEL RAY for RACHAEL'sLOFT, a sleek 2,600-square-foot space in the heart of downtown New York City featured on about 10 segments. The new set holds true to Rachael's down-to-earth personality, while adding a relaxed-chic style that's highlighted by the exposed brick walls, reclaimed wood table and countertops as well as some pieces that mirror Rachael's own home.
What you will see on the set:
The set will be the first to showcase a new French door refrigerator in Slate, GE's new appliance finish. The warm, grey metallic with its low-gloss finish is a natural complement to the overall kitchen design.
This season, to spice up the cooking segments, the GE Monogram®prep kitchen has been relocated onto the set and will be covered by opaque plexi panels that turn clear, on command, exposing all of the excitement and behind-the-scenes cooking taking place.
On air and online, Rachael will explain various cooking techniques and how they may be tied to a feature on one of GE's appliances. For example, fans can learn the benefits of convection cooking technology in GE's Café™ double wall ovens.
"Oftentimes, people overlook their appliances and only give them credit for the most basic functions. RACHAEL RAY is going to open viewers' eyes to features they may have missed in the past, and it's going to make them better cooks in the end," says Martin.
About GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYS: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.
RACHAEL RAY, the 2008 and 2009 Emmy® Award-winning Outstanding Talk Show, is distributed and produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Janet Annino is the Executive Producer. CBS Television Distribution is a unit of CBS Corp.
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Julie Wood, PR Manager, 502-452-5914
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