Amazon Turns Up The Heat on Tablets

The iPhone 5 launch on Wednesday, Sept. 12, is sure to be the most important event for tech investors this year. The Motley Fool will be hosting a live chat where our top tech analysts will answer your questions and break down what the announcement means for Apple and tech investors everywhere. Be sure to swing by at 12:45 p.m. ET next Wednesday for all your coverage of Apple's next big announcement. has turned up the heat on the tablet race and fired a shot across the bow of big tablet rivals including Apple and Barnes & Noble. Amazon's revamped Kindle and Kindle Fire products are a force to be reckoned with, and at a price that's too good to ignore. In typical Amazon fashion, the company is probably selling these devices at razor-thin, if not negative, margins in an effort to drive adoption of its ecosystem so it can collect a steady stream of income from repeat purchases. That's a dicey strategy that's paid off for the company, and sharehodlers, very well so far. See more in the following video.

Of course, Amazon is bigger than just tablets: The company is set on disrupting the entire retail sector. Whether you're looking to own Amazon itself or own one of the companies it's taking sales from, understanding the company and its prospects is essential. That's why we've created this new premium report on Amazon, which runs through everything investors have to know about the company. Our report also has you covered with a full year of updates as key news hits, so click here now to get started.

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