Amazon Turns Up The Heat on Tablets
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Amazon.com has turned up the heat on the tablet race and fired a shot across the bow of big tablet rivals including Apple and Barnes & Noble. Amazon's revamped Kindle and Kindle Fire products are a force to be reckoned with, and at a price that's too good to ignore. In typical Amazon fashion, the company is probably selling these devices at razor-thin, if not negative, margins in an effort to drive adoption of its ecosystem so it can collect a steady stream of income from repeat purchases. That's a dicey strategy that's paid off for the company, and sharehodlers, very well so far. See more in the following video.
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