J.C. Penney's Big Win?

Has J.C. Penney scored a hit with investors? Ace Metrix recently listed the company as one of the most effective back-to-school-season advertisers. Unfortunately, Fools, that's not very meaningful. The company joins a list that also includes Best Buy, Office Max, Hewlett-Packard, and Office Depot -- most of which were on the same list this time last year and have drained investors' brokerage accounts ever since. J.C. Penney is no different -- it still remains a bad retailer despite the hype. See more in the following video.

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The article J.C. Penney's Big Win? originally appeared on Fool.com.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Best Buy and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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