The Most (and Least) Honest Cities in the U. S.

Who's more honest: People on the East Coast or on the West? Redheads or bald people?

Well, the folks at Honest Tea ran a nationwide experiment and compiled The National Honesty Index.

Here's how they did it: First, they set up unmanned pop-up stores all over the country, where people were asked to leave one dollar for a bottle of Honest Tea. Then observers watched as people either paid a dollar or just grabbed a bottle and ran.

Then they crunched the numbers and compiled a list of cities with the percentage of people who were honest--i,.e., thirsty folks who actually dropped a dollar in the box before taking a drink.

Flip through the gallery to see the 5 most and 5 least honest cities in the U. S. You can find even more comparisons, such as bald people vs. people in plaid shirts, at the national honesty index website.

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National Honesty Index from National Honesty Index on Vimeo.


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