As Microsoft Corp. (NASDAQ: MSFT) prepares to launch a new Windows operating system, a new version of its smartphone operating system, and a raft of other new products, the company figured it needed to modernize its corporate logo as well. The stylized italic logo we're all used to seeing dates from the late 1980s, and according to a post on the corporate blog, "now is the perfect time for a change."
The four-paned window of the logo is "intended to express the company's diverse portfolio of products," while the change in the logo's type font brings the corporate brand image into line with the various Microsoft products.
The new logo is prominently displayed on the company's web site today. The company also said that it will be used globally in all TV ads and will be featured in Microsoft's retail stores.
Microsoft's shares are trading at $30.29 today, down about 0.8%, in a 52-week range of $24.26-$32.95.
Filed under: 24/7 Wall St. Wire, PC Companies, Software Tagged: MSFT