Tech Employers Use Raunchy Videos To Recruit

Competition for tech talent in Silicon Valley is particularly keen among companies that produce electronic games. The need for workers with software programming skills is so acute that gaming companies have taken to the Web, producing recruiting videos that showcase corporate culture and the products they make -- and sometimes also take aim at the competition.

One example is Kixeye, a fast-growing maker of "hard-core" social games. The San Francisco-based company, which has about 250 employees and is reportedly adding about 20 more each month, has unleashed a recruiting video that appears to target rivals Zynga and Electronic Arts, though not by name.