In today's video, analysts Austin Smith and Brendan Byrnes discuss Target 's newest retail strategy: smaller urban locations. Wal-Mart attempted the same format years ago without success, but the current population shift away from suburban locations and toward more urban areas bodes well for Target. The company's cheap-chic image also lends itself better to urban success. What's more, the nature of consumer buying habits at these locations leads to more repeat high-margin purchases than at big-box locations.
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The article 1 Strategy That Hits a Bull's-Eye originally appeared on Fool.com.
Austin Smith, Brendan Byrnes, and The Motley Fool has no positions in the stocks mentioned above. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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