Google Invests in Its Future in an Unexpected Way

Today, analysts Austin Smith and Andew Tonner discuss Google's $200 million additional investment in YouTube, part of an ongoing effort to rebrand and eventually monetize the website with the third heaviest traffic in the world. Several months ago, Google launched 100 new channels that can target specific consumers and help grow advertising spending. But how much upside does this provide to the Google shareholder? Watch the video to find out.

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The article Google Invests in Its Future in an Unexpected Way originally appeared on Fool.com.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Google. Motley Fool newsletter services recommend Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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