10 Surprising Brands That We're Starting to Love Again


The company that caused the worst oil spill in U.S. history, killing oil rig workers, and devastating marine and wildlife habitats -- not to mention the Gulf of Mexico's fishing and tourism industries --- has won a popularity contest, of sorts.

BP (BP) topped a list of brands that have most improved their images in the eyes of U.S. consumers, according to the YouGov BrandIndex.

YouGov, which bills itself as the only daily consumer perception research firm, ranked the brands that made the biggest consumer-perception gains during the first half of 2012. The scores reflect interviews with 5,000 people each weekday from a representative U.S. population.

And BP isn't the only company on its list of U.S. Top Buzz Improvers that will raise eyebrows. Take a look.