1 Little Secret to Apple's Big Success


While some companies are able to bounce back from adversity, other companies crumble. In Resilience: Why Things Bounce Back, author Andrew Zolli analyzes what separates one from the other. In this audio interview, he discusses the success Apple has had in managing its growth by keeping small teams in charge of key projects. He also weighs in on the prospects for seeing Apple continue its run as the most dominant tech company in America, a title once held by both IBM and Microsoft.

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Chris Hillowns shares of Microsoft. The Motley Fool owns shares of Microsoft, IBM, and Apple. Motley Fool newsletter services have recommended buying shares of Microsoft and Apple, creating a synthetic long position in IBM, and creating bull call spread positions in Microsoft and Apple. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.

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