What Adobe does (and foresees) for social, mobile games [Interview]
So, we recently chatted with Diana Helander, Group Product Marketing Manager for gaming solutions at Adobe, to find out exactly what Adobe is working on to make sure it stays on top in the social and casual gaming spaces across all platforms. One of those projects is known simply as AIR.
"We can reach over 1.3 billion connected devices or desktops and over 500 million smartphones and tablets with our packaging technology, AIR," Helander tells us. "So what we're seeing is that Flash solves the fragmentation problem that exists out there for these developers and publishers, allowing the delivery of their content without friction."
"We work closely with our partners like Zynga and Disney, for example, to make sure that connection is possible for them," Helander explains, "and that they're able to take advantage of that desire to increase usage and retain the users that they have both within the desktop browser as well as extending their titles to mobile or building new titles for mobile."
"I'm continually impressed and amazed by what comes out of the indie developer world, too. We have some IGF [Independent Games Festival] finalists who represent the Flash and AIR work flow incredibly, like Lume," Helander points out. I don't know if you've seen that game, but that launched at GDC [Game Developers Conference] this year--and again, beautifully designed. [State of Play] actually developed that game using paper models and then animated from there using Flash."
"I think one of the things we really see too in the social space, and this would definitely apply to mobile, is a growth in hardcore gaming," Helander predicts. "The success of companies like Kixeye, for example, and the fact that hardcore gamers are spending time in social games and more browser-based experiences--I would expect that to apply to mobile."
It might look like Adobe has its eggs spread across too many baskets, so to speak. But if Adobe truly wants Flash to be at the forefront of all web-based and mobile gaming across all genres and audiences, would the company have it any other way?
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